Maintained the responsibilities of Account Manager as well as:-Provided support and training to junior Account Managers to ensure quality delivery and better theperformance of the department.-Served as a senior consultant to clients, offering strategic advice, innovative solutions, and insights todrive their business forward including in crisis situations.-Following the introduction of a new pod model– which involved creating new cross-function teams tosupport client delivery– I leveraged research on the best practices from high-performing teams toestablish a strong foundation and ensure a high standard for delivery. This involved;-Conducting one-on-one sessions with key team members to monitor progress and providesupport.-Managing daily operations which comprised of leading a daily stand-up meeting each morningand setting priorities for delivery.-Facilitating regular bi-weekly team meetings to assess client performance, discuss opportunitiesfor growth/improvement, and refine strategies as needed.

-Effectively coordinated 4 separate departments to deliver strategic marketing campaigns a range ofe-commerce and lead generation clients.-Led the process through the initial growth of a new department including independently building newprocesses, contributing to the hiring and vetting process, and managing team members towardsuccess.-Successfully managed accounts with a monthly ad spend of up to $50k while maintaining KPIs.-Experienced in working across multiple industries and accounts at once, including maintaining relevantinsights of key industries in order to foster trust with clients and prove value.-Maintained genuine and meaningful relationships with clients that led to achieving multiple 5 starreviews.-Simultaneously maintained a healthy retention rate while also increasing Monthly Recurring Revenue(MRR) for the agency through strategic recommendations and tailored upsells.

-Scaled multiple businesses to achieve and exceed client goals through the creation and execution of paid ads campaigns across a variety of platforms including Google, Facebook, Instagram, and TikTok.-Provided mentorship to lower ranking team members and facilitated team-wide trainings on a variety of relevant topics to the business.

-Developed and managed the creation and implementation of a company wide rebrand-Independently produced and executed a marketing strategy for the launch of a new group fitness brand which led to an identifiable uptake in sales-Supervised and directed a team of indpenedent contractors and vendors-Managed branding, content creation, and distribution across multiple social channels that led to a 61% growth rate in following numbers-Produced content and copy for EDM channels that led to an increase of 15% in open rates for an average of 45%-Collaborated to produce content including directing shoots for creative and writing copy to be used across social and sales channels-Collaborated with service department managers to ensure company-wide branding consistency for clients-Directed owned and paid media channels including Facebook, google, and out of home ads

-Coordinated team members to aid in the production of a digital campaign that ran across multiple social channels designed to promote "Spinal Health Week" -Directed owned media channels including social media accounts and email direct marketing campaigns

-Contracted to advise on the conception of a marketing strategy designed to coincide with the launch of the business-Independently created a complete branded website including lead capture, and online chat functions-Collaborated to produce content including directing shoots for creative and writing copy to be used across social and sales channels

-Established an integrated marketing department within the business-Oversaw the hiring, onboarding, and management of indpendent contractors -Managed a team of website developers to create a new branded site-Produced creative and copy written content for the core site and commercial landing pages-Developed content for A/B split testing on Facebook ad accounts

-Conducted an audit of existing marketing materials and activities-Developed a proposal backed by researched analytics regarding the opportunities for growth, categorised based on predicted ROI-Created a detailed report that highlighted recommendations– accompanied by an implementation plan– on how to improve upon the business's current owned media channels

Contracted to develop a new branded websiteProduced and delivered a new brand kit including logo variations

-Contracted to conceptualise and implement a new marketing strategy designed to increase potential leads and improve overall brand awareness within the local community-Managed multiple social media accounts across Facebook, Instagram, and Pinterest-Developed a unique digital media strategy that aided in differentiating the business within a saturated market

-Engaged to deliver a paid media campaign through personal social channels-Created content and accompanying copy to accompany deliverables