* Creating multiple brands Go-to-Market strategy and execution plans based on extensive market, customer, and industry research & analysis that define and develop product launch strategy, and market positioning* Overseeing all marketing and promotional activities across various channels including events and exhibitions, printed press, digital campaigns, public relations, etc. while developing the brand identity, voice, and imagery* Managing 15 employees in a cross-functional setting, running operations across 3 business verticals overseeing budgets that exceed 20M NIS: sales & distribution channels, event management, graphic design & ads* Reporting directly to the Owner and VP of Marketing, members of the Management Board, reporting to the CEO on the latest promotional, sales, marketing, and business development activities on a national level * Built the role and team from the ground-up: recruited, hired, on-boarded, trained, managed, and scaled the unit by creating KPI’s, department strategy, success plays, training and documentation, and mentorship programs

* Hired to develop and build the department and create processes and systems that make outbound marketing and promotional activities scalable and measurable * Managed 4 employees and provided oversight to over 25 different vendor suppliers. Conducted quarterly evaluation meetings with employees and vendors to analyze KPI’s, goal achievements, and future targets * Led procurement and logistical planning signing on vendors and venues for special events, exhibitions, and promotions and oversaw warehouse operations with company items and products valued at over 4M NIS* Ran Human Resource operations including recruiting, hiring, training, on-boarding and facilitating workshops to train new and experienced employees on organizational processes, policies, new products, and corporate ethics

* Worked directly with the owner and founder of the company to create unique and creative experiences for Fortune 500 and prominent private clients, overseeing event budgets exceeding 1.5M NIS * Managed 4 event planners and marketers on a daily basis and led cross-functional teams negotiating, signing, and on-boarding external vendors including venues, musicians, directors, designers, caterers, etc.

* Reported directly to the CFO, prepared asset, liability, and capital documentation for potential acquisitions* Prepared financial statements, budgetary planning, and led external relations in multi-million dollar investments