Maya Acevedo Email & Phone Number

Hinsdale, Illinois, United States

Champaign, Illinois, United States

• Updated and maintained the center's website, including archives, profiles, and research materials, collaborating with faculty to ensure accurate content
• Designed and executed the center's first newsletter, implementing engaging layouts and visuals to enhance readability and highlight key initiatives
• Coordinated with faculty and professors to gather and update information for website content and newsletter publication, ensuring timely and accurate dissemination of information

Chicago, Illinois, United States

• Spearheaded the creation of interactive and visually engaging data dashboards in Google Data Studio, providing real-time insights that informed tactical adjustments during campaigns
• Trained team members in utilizing Google Data Studio to interpret and leverage data visualizations effectively, ensuring a company-wide adoption of data-driven decision-making practices

• Evaluated current and potential marketing strategies by conducting research on SEO, cookie policy, and social media to provide analysis on over 8 marketing initiatives
• Conducted comprehensive research on SEO trends and best practices for paid search, identifying key optimization opportunities that contributed to a successful paid search campaign launch

• Revitalized the social media marketing plan by scheduling posts, generating digital campaigns, and creating content that increased followers by 53% and podcast downloads by 24%
• Optimized data collection across social media platforms by centralizing data and curating weekly reports to analyze digital marketing strategies and social media performance

Champaign, Illinois, United States

• Oversaw a consulting project over the span of 8 weeks with a team of students to formulate solutions for a client on a marketing campaign strategy
• Collaborated with the client by creating reports on social media engagement and researching generational trends to reinvent their digital marketing strategies for a Gen Z audience

Champaign, Illinois, United States

• Participated in trainings covering business software, business communication, & deliverable building
• Collaborated in a team to complete a semester long project focusing on business and technology strategy
• Formulated and presented solutions to client on various business and technical issues encountered

• Orchestrated four semester long projects each staffed with 2 project managers and 8 student consultants to deliver solutions on various business topics to organizations in the Champaign-Urbana community
• Facilitated trainings and consulting-based workshops with over 35 participants

• Maintained close relationships with the Gies College of Business and other colleges
• Hosted events in collaboration with the Gies College of Business to increase its exposure to the chapter
• Forged partnerships in the college among professors and other administrative positions

West Dundee, Illinois, United States

• Oversaw the café by being the lead barista to manage customers’ orders, prepare beverages and food items, and restock materials for maximum efficiency
• Assisted customers by educating them on the ingredients and processes about the foods and beverages to accommodate for a multitude of dietary restrictions and allergies

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: James Scholar, Gies Scholar, Phi Chi Theta Professional Business Fraternity, OTCR Consulting, Gies Ambassadors

Education record

Activities and Societies: National Honor Society, Student Council, Ping Pong Club, Basketball, Cross Country, Track and Field