Leading a dynamic team of content and digital marketers to drive impactful digital strategies and optimize our online presence. Strategic Leadership: Overseeing the development and execution of comprehensive digital marketing strategies to enhance brand visibility, engagement, and conversion rates.Content Excellence: Managing the creation and distribution of high-quality, SEO-optimized content across various platforms, ensuring alignment with our brand voice and marketing goals.Website Optimization: Leading efforts to improve website performance through data-driven insights, A/B testing, and user experience enhancements, resulting in increased traffic and higher conversion rates.Team Development: Mentoring and guiding a talented team of content creators and digital marketing specialists, fostering a collaborative and innovative work environment.Analytics and Reporting: Utilizing advanced analytics tools to monitor campaign performance, generate actionable insights, and report on key metrics to stakeholders.Cross-Functional Collaboration: Working closely with product, design, and sales teams to ensure cohesive and integrated marketing efforts that drive business growth.

Strategic Planning and Execution- Develop and Implement Digital Marketing Strategies: Create comprehensive strategies to achieve business goals, including increasing brand awareness, generating leads, and driving sales.- Overseeing campaign management for paid advertising channels- Oversee and manage the digital marketing budget, ensuring effective allocation of resources and maximizing ROI.Demand Generation: Orchestrating comprehensive demand generation strategies, optimizing budget allocation and maximizing ROI. Successfully enhanced the quality of pre-pipeline through targeted campaigns and innovative tactics, resulting in a substantial increase in inbound pipeline growth.Data Analysis and Reporting:Track and analyze key performance metrics (KPIs) to measure the effectiveness of inbound marketing efforts, providing insights and recommendations for improvement.Team Leadership and Collaboration:- Lead, mentor, and manage digital team, providing guidance and support to achieve departmental goals.- Work closely with other departments (e.g., Sales, RevOps, Finance) to align inbound marketing strategies with overall business objectives

Demand Generation: Orchestrating comprehensive demand generation strategies, optimizing budget allocation and maximizing ROI. Successfully enhanced the quality of pre-pipeline through targeted campaigns and innovative tactics, resulting in a substantial increase in inbound pipeline growth.ABM Implementation: Pioneered and executed Account-Based Marketing (ABM) initiatives, driving engagement and conversion within high-value accounts. Successfully implemented and operationalized ABM efforts, contributing to targeted lead generation and enhanced customer relationships.SDR Strategy Leadership: Spearheaded SDR strategy to align with overarching business objectives.Inbound and Business Development Alignment: Integral in aligning marketing efforts with sales and business development strategies. Fostered cross-functional collaboration, ensuring a cohesive approach that maximized overall organizational success.Reporting & Analytics: Facilitated team reporting and analysis, providing actionable insights to drive continuous improvement and achieve key performance indicators.Strategic Project Management: Demonstrated excellence in overseeing multifaceted projects from conception to completion. Ensured seamless execution of digital marketing initiatives, meeting deadlines and exceeding project objectives.

Design, plan and execute high impact, multi-channel digital marketing campaigns to generate net new pipelineWork closely with the marketing, BDR, and sales teams to develop campaign ideas and execution plansContinuously improve digital strategies by measuring performance, adjusting channel mix and messages as necessaryMeasure results from the top of the funnel to the bottom; report on and communicate these regularlyOwn website and drive the lead generation strategy to convert more visitors to true qualified prospectsUse analytical insights to test and optimize top and middle of the funnel lead conversionOwn programs from start to finish including writing compelling ad copy, creating landing pages, setting up ads, etcRun the strategy + execution of digital programs including but not limited to Paid Strategy, SEO, SEM, Website optimization, Paid Social Media Campaigns, Content syndication, Content marketing promotion

Solutions Design Team: Marketing representative for company ideation process and productdevelopment.Email Marketing and Demand Generation: Working from our email database of over 250k profiles. Collaborate with content teams to create highly targeted campaigns that ultimately lead to solid lead generation. Own, plan and execute multiple email campaigns in a fast-paced environment.Marketing Operations: Administrator to the Marketing Automation Platform (HubSpot formerly Marketo). Manage lead workflow between HubSpot and Salesforce. Drive and implement internal processes for Marketing & Sales. Collaborate with Sales and Business Systems on HubSpot/Salesforce integration.Digital Advertising: Own paid media strategies and execution dictating spend and analyzing results to map out the path for continual improvement (Search Engine Management (SEM), Paid Search (PPC), Paid Social, Online Publications, Display, etc.)Content Marketing: Research and competitor analysis. Targeting a specific set of keywords for all the articles written and published. Editing and ensuring adherence to a style guide. Reviewing and optimizing content for SEO. Devise marketing strategies around content. Facilitate company webinars and webinar promotions.Website Management: Manage main, corporate, user conference and community websites. Responsible for ongoing website management and maintenance / site optimizations. Project manage any website overhauls. Monitor and implement SEO for strong organic presence Website Development & Design - Oversee and implement design elements to website through website templates and coding.Reporting & Analysis: Identify and propose innovative digital media solutions. Develop Marketing metrics and KPIs. Ongoing campaign reporting and identifying insights based on campaign results and data. Manage and communicate Marketing metrics to external departments.

Digital Campaign Management: Monitor & track pacing of digital campaigns - display, clicks, leads, directories, geo-fence, pre-roll, etc. (Ensure targeted goals are being met, and adjust as needed fulfill client goals/expectations). Provide assistance in the submission of digital orders and creative productions to account team when needed.Campaign Analyst: Review data/reporting from campaigns, as well as analytics using tools such as Google Analytics to consult account teams on results, and how it benefited the clients' overall goals (and mini goals). Provide in-depth reporting for pre- and post-sale – pre-sale: providing analytics/research to support proposals for potential clients (and support annual buys / post-sale: providing analytics/research supporting the digital campaigns running, and insight to consumer trends within the website to maximize digital campaign results.Digital Consultant: Consult Account Team on digital campaign reports/analytics (help account team communicate results to client). Creative Problem Solving: Work with a team as digital expert to come up with ideas to provide an effective solution to meet client needs/goals. Assist in building proposals with digital solutions for potential accounts as well as current clients.

Develop online marking solutions through SMO and SEO for small businesses in Southern Wisconsin.• Search Engine Optimization- Providing local business location for all major search engines such as Google, Google + Local Places, Yahoo Local Listings, Bing's Local Listings, Yelp.com and more• Social Media Optimization & Management - Organic branding, governance, and management of Facebook Business Pages, Twitter, YouTube, Pinterest, Google+ and more• Results- Identifying results through Google Analytics, Facebook Insights and other tools• Wordpress- Providing engaging, optimized and fully customizable web development solutions• Promotions and contests- Running contests/surveys for clients through uPickEm and Survey Monkey (includes branding)• Graphic Design- Designing fun and functional advertisements, coupons, and other graphics for both print and digital (mainly via Adobe Photoshop)• Organization & Management- Setting client appointments through Google Calender, organizing and managing documents through Google Docs• Video Editing - Creating/Editing videos and slideshows (using Final Cut Pro, After Effects, YouTube Editor)• Business Management - Manage business listings via Yext. (includes managing reviews, links, socials, photos, business information, etc. across 60+ search engines)

Develop marketing strategies and build a greater awareness for Habitat for Humanity of Dane County via social media platforms

Studied Recording & Music Technology (AS) and Entertainment Media Business (BS)