Vp, Head Of Global Marketing & Celebrity Talent
New York, Us
Reporting to CEO• Created two global advertising campaigns with actress Ana de Armas. Large-scale productions filmed in Portugal in 2020 and Spain in 2021. The campaigns reinvigorated the image of natural diamonds and connected with a new generation of digital consumers that lead to Industry record-breaking sales• Marketing strategy on media budget distribution of millions : Facebook, Instagram, Hulu, YouTube, Tiktok, Amazon Prime, Roku, Traditional TV Broadcast, Print, OOH, Pinterest, WeChat, Weibo & more• Launched a new “naturaldiamonds.com” website. Designed consumer and trade identities with new logos and digital ecosystems. “naturaldiamonds.com” is now visited by 120 million unique global visitors annually• Managed agency partners of over 50 talented people and a network of 200 content creators and influencers• Edited and published the first-ever luxury coffee table book supporting the modern diamond dream: ASSOULINE DIAMONDS• Produced compelling and engaging content and partnerships with: British Vogue & Edward Enninful, Maison Chopard at Cannes, Netflix Bling Empire, Netflix Drive to Survive, Netflix Bridgerton, Coco Rocha & L’Officiel, Law Roach, Eco-Age Sustainability focus, Kelly Piquet, the Queen's Commonwealth Trust, HBO Gossip Girl, Sabine Getty & many more