Maya Babish Email & Phone Number

Great Falls, Mt, Us

Great Falls, Mt

Great Falls, Montana, United States

Seattle

Consulting agency focused on branding, marketing strategy, product marketing and communication. Current and prior engagements include: - Marketing consultant to RefRatings: Branding, marketing strategy and corporate/product launch. - Interim Vice President Marketing for Remitly: Established the corporate marketing department, including hiring a team of digital, advertising and product marketing professionals. Developed ongoing integrated campaigns to drive revenue and customer base, increasing first customer transactions three-fold to date. Utilized digital, mobile and social strategies to create brand affinity as well as TV and localized transit advertising to enhance awareness. Conducted comprehensive weekly analysis and processes to improve visits, signup rates, CAC and transactions. - Client work for PhinneyBischoff: The Allen Institute of Brain Science, Signature Development (Fence Genius brand), and The Columbus Zoo and Aquarium. - Client work for WongDoody: Papa Murphy’s.

Responsible for global branding, communications, social media, events and design. Led a team of senior marketers and working across the company to build and enhance the brand in connection with the Company's purpose and vision for maximum value and impact.- Repositioned the corporate brand from a hardware manufacturer to a services provider, including the development of new positioning, messaging, creative and an integrated campaign to change perceptions in the marketplace. Tactics included: broad reach digital efforts, public relations, analyst relations and social media; targeted outreach across the customer journey for multiple personas and geographic segments; and revised brand architecture and naming to more clearly portray the Company's product offering.- Communications lead on the Company Coronavirus Task Force tasked with maintaining a positive brand image and strong customer experience; outreach to suppliers, partners and investors; and internal communications.- Drove development of an integrated marketing plan to solidify Sierra Wireless' 5G leadership position. Drove communications and social media, collaborating across product management, product marketing, sales, digital marketing, lead generation, investors relations and the executive team.

Responsible for managing the messaging and outward appearances of the company – i.e. the brand. And, as a the voice of the customer, ensuring that products and their features are appropriately positioned; the sales and marketing teams have all the knowledge and materials they need to attract and retain customers; and product launch strategies are defined and implemented. - Corporate branding -- positioning, architecture, identity, naming - Oversight of partner marketing/ co-marketing - Oversight of marketing campaign and event messaging and design keynotes- Partner to PR in development of thought leadership content and communication strategy - Customer research - Customer personas/ definition of target market - Competitive Analysis - Product positioning and messaging - Sales readiness and enablement (PPTs, spec sheets, brochures, demos, screen shots, videos, etc.)- Product launch strategy and oversight

Redmond, Wa

Seattle

Recruited as part of a new leadership team charged with bringing the agency into the digital age. Led all strategy engagements, assisting clients with positioning; brand tracking and benchmarking; integrated campaign planning and development; and website and collateral development. Collaborated with digital and creative teams to ensure alignment with brand strategy. Key participant in all new business pitches and engagements. Transitioned out of the role when the founding partners changed strategic direction.• Clients included: Van Ness Feldman, The Allen Institute of Brain Science, Benaroya Hall, The Columbus Zoo, Washington STEM, Executive Conversation and LifeWire.

Phinneybischoff

Led the brand strategy team for this integrated communications agency, assisting clients with brand positioning; development of brand guidelines; promotional and collateral materials; and implementation of brand strategy across communications channels. Provided strategic guidance to advertising, digital marketing and creative teams. Clients included The Bill & Melinda Gates Foundation, Sierra Wireless, ScreenLife Games, Alaska Airlines, Autodesk, T-Mobile and Phoenix Children's Hospital.

Pure Networks was acquired by Cisco. Prior to acquisition, I was responsible for corporate marketing, revenue generation, new product launches, branding, communications and PR. Hired and managed a team of digital, public relations, direct and online marketing professionals.

Led all marketing activities for the company. Created brand strategy including company name, product name and visual identity system. Developed and implemented launch marketing plan including PR, advertising, online marketing, viral programs and joint marketing efforts. Launched first product for the company, obtaining a “Gold Award” national recognition from Public Relations Society of America for the launch.

As Director of Windows Brand Engagement, I led re-definition of the Windows brand strategy, managing a team of brand managers and working with executives to align business and brand strategy and drive integration across all customer touch points. As part of the Windows Client Business Group, I focused on Vista efforts including naming and tight integration of product and brand strategy.

Provided leadership and strategic direction for all marketing activities. Hired as the first marketing person and built a team of marketing communications and product marketing professionals. Led corporate and product positioning; marketing communications; PR; analyst relations; pricing and ROI modeling; market research; market sizing; segmentation; and channel strategy.

Established a new brand for HP to address increased competition from companies producing remanufactured consumable products. Developed positioning that would not damage LaserJet’s positioning in the market while leveraging the strength of the corporate brand. Developed and implemented an integrated marketing communciations to launch the product.

Mba, Marketing, Strategic Planning

Ba, Art History, Italian, French