Maya Babish Email & Phone Number

Great Falls, MT, US

Great Falls, MT

Great Falls, Montana, United States

Seattle

Consulting agency focused on branding, marketing strategy, product marketing and communication. Current and prior engagements include: - Marketing consultant to RefRatings: Branding, marketing strategy and corporate/product launch. - Interim Vice President Marketing for Remitly: Established the corporate marketing department, including hiring a team of.

Responsible for global branding, communications, social media, events and design. Led a team of senior marketers and working across the company to build and enhance the brand in connection with the Company's purpose and vision for maximum value and impact.- Repositioned the corporate brand from a hardware manufacturer to a services provider, including the.

Responsible for managing the messaging and outward appearances of the company – i.e. the brand. And, as a the voice of the customer, ensuring that products and their features are appropriately positioned; the sales and marketing teams have all the knowledge and materials they need to attract and retain customers; and product launch strategies are defined.

Redmond, WA

Seattle

• Recruited as part of a new leadership team charged with bringing the agency into the digital age. Led all strategy engagements, assisting clients with positioning; brand tracking and benchmarking; integrated campaign.
• Clients included: Van Ness Feldman, The Allen Institute of Brain Science, Benaroya Hall, The Columbus Zoo, Washington STEM, Executive Conversation and LifeWire.

Phinneybischoff

Led the brand strategy team for this integrated communications agency, assisting clients with brand positioning; development of brand guidelines; promotional and collateral materials; and implementation of brand strategy across communications channels. Provided strategic guidance to advertising, digital marketing and creative teams. Clients included The.

Pure Networks was acquired by Cisco. Prior to acquisition, I was responsible for corporate marketing, revenue generation, new product launches, branding, communications and PR. Hired and managed a team of digital, public relations, direct and online marketing professionals.

Led all marketing activities for the company. Created brand strategy including company name, product name and visual identity system. Developed and implemented launch marketing plan including PR, advertising, online marketing, viral programs and joint marketing efforts. Launched first product for the company, obtaining a “Gold Award” national recognition.

As Director of Windows Brand Engagement, I led re-definition of the Windows brand strategy, managing a team of brand managers and working with executives to align business and brand strategy and drive integration across all customer touch points. As part of the Windows Client Business Group, I focused on Vista efforts including naming and tight integration.

Provided leadership and strategic direction for all marketing activities. Hired as the first marketing person and built a team of marketing communications and product marketing professionals. Led corporate and product positioning; marketing communications; PR; analyst relations; pricing and ROI modeling; market research; market sizing; segmentation; and.

Established a new brand for HP to address increased competition from companies producing remanufactured consumable products. Developed positioning that would not damage LaserJet’s positioning in the market while leveraging the strength of the corporate brand. Developed and implemented an integrated marketing communciations to launch the product.

Mba, Marketing, Strategic Planning

Ba, Art History, Italian, French