Maya Babish Email and Phone Number
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Visionary and strategic professional with over 15 years of experience in marketing and brand management for agency, start-up and global organizations. Accomplished in aligning business strategy, marketing communications and company culture to build powerful brands that enhance corporate growth and reputation. Also accomplished in integrated marketing and driving consistent, effective brand messaging across distribution channels, regional/global markets, and customer segments. Strong business and marketing acumen along with a clear sense of purpose, urgency, and willingness to roll up my sleeves and bring a sense of humor ensures team success. Proven experience leading and developing teams in entrepreneurial as well as matrix organizations.CORE COMPETENCIESBranding - Corporate communications - Product marketing - Global and regional marketing strategy - Strategic planning and execution - Channel Marketing - Co-Branding - Cross-functional collaboration - Go-to-market planning and implementation - Market research - SEO and affiliate marketing - Digital and social strategy - Public Relations - Promotions and lead generation - Project management - Integrated marketing - Internal communications - Vendor management - Positioning and messaging - Brand Architecture - Advertising - Web development.
Self-Employed
View- Website:
- the-square.org
- Employees:
- 2
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Founder And Lead Instructor Of Artfull Motion PilatesSelf-EmployedGreat Falls, Mt, Us
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Balanced Body Certified Pilates InstructorArtfull Motion Pilates Jan 2023 - PresentGreat Falls, Mt
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Board MemberParis Gibson Square Museum Of Art Jun 2021 - PresentGreat Falls, Montana, United States -
Marketing Consultant - PrincipalSteinworks Salon Strategy Sep 2012 - PresentSeattleConsulting agency focused on branding, marketing strategy, product marketing and communication. Current and prior engagements include: - Marketing consultant to RefRatings: Branding, marketing strategy and corporate/product launch. - Interim Vice President Marketing for Remitly: Established the corporate marketing department, including hiring a team of digital, advertising and product marketing professionals. Developed ongoing integrated campaigns to drive revenue and customer base, increasing first customer transactions three-fold to date. Utilized digital, mobile and social strategies to create brand affinity as well as TV and localized transit advertising to enhance awareness. Conducted comprehensive weekly analysis and processes to improve visits, signup rates, CAC and transactions. - Client work for PhinneyBischoff: The Allen Institute of Brain Science, Signature Development (Fence Genius brand), and The Columbus Zoo and Aquarium. - Client work for WongDoody: Papa Murphy’s.
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Senior Director Of Corporate MarketingSierra Wireless May 2019 - Oct 2020Responsible for global branding, communications, social media, events and design. Led a team of senior marketers and working across the company to build and enhance the brand in connection with the Company's purpose and vision for maximum value and impact.- Repositioned the corporate brand from a hardware manufacturer to a services provider, including the development of new positioning, messaging, creative and an integrated campaign to change perceptions in the marketplace. Tactics included: broad reach digital efforts, public relations, analyst relations and social media; targeted outreach across the customer journey for multiple personas and geographic segments; and revised brand architecture and naming to more clearly portray the Company's product offering.- Communications lead on the Company Coronavirus Task Force tasked with maintaining a positive brand image and strong customer experience; outreach to suppliers, partners and investors; and internal communications.- Drove development of an integrated marketing plan to solidify Sierra Wireless' 5G leadership position. Drove communications and social media, collaborating across product management, product marketing, sales, digital marketing, lead generation, investors relations and the executive team. -
Director Of Corporate & Product MarketingInrix Aug 2015 - May 2019Responsible for managing the messaging and outward appearances of the company – i.e. the brand. And, as a the voice of the customer, ensuring that products and their features are appropriately positioned; the sales and marketing teams have all the knowledge and materials they need to attract and retain customers; and product launch strategies are defined and implemented. - Corporate branding -- positioning, architecture, identity, naming - Oversight of partner marketing/ co-marketing - Oversight of marketing campaign and event messaging and design keynotes- Partner to PR in development of thought leadership content and communication strategy - Customer research - Customer personas/ definition of target market - Competitive Analysis - Product positioning and messaging - Sales readiness and enablement (PPTs, spec sheets, brochures, demos, screen shots, videos, etc.)- Product launch strategy and oversight
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Account DirectorAddison Whitney Jan 2015 - Aug 2015Redmond, Wa -
Brand StrategyPhinneybischoff Oct 2011 - Sep 2012SeattleRecruited as part of a new leadership team charged with bringing the agency into the digital age. Led all strategy engagements, assisting clients with positioning; brand tracking and benchmarking; integrated campaign planning and development; and website and collateral development. Collaborated with digital and creative teams to ensure alignment with brand strategy. Key participant in all new business pitches and engagements. Transitioned out of the role when the founding partners changed strategic direction.• Clients included: Van Ness Feldman, The Allen Institute of Brain Science, Benaroya Hall, The Columbus Zoo, Washington STEM, Executive Conversation and LifeWire. -
Director Of Brand StrategyWongdoody Jan 2009 - Oct 2011PhinneybischoffLed the brand strategy team for this integrated communications agency, assisting clients with brand positioning; development of brand guidelines; promotional and collateral materials; and implementation of brand strategy across communications channels. Provided strategic guidance to advertising, digital marketing and creative teams. Clients included The Bill & Melinda Gates Foundation, Sierra Wireless, ScreenLife Games, Alaska Airlines, Autodesk, T-Mobile and Phoenix Children's Hospital. -
Vice President MarketingPure Networks Apr 2007 - Aug 2008Pure Networks was acquired by Cisco. Prior to acquisition, I was responsible for corporate marketing, revenue generation, new product launches, branding, communications and PR. Hired and managed a team of digital, public relations, direct and online marketing professionals. -
Vice President MarketingCozi Group Inc. Jan 2006 - Jan 2007Led all marketing activities for the company. Created brand strategy including company name, product name and visual identity system. Developed and implemented launch marketing plan including PR, advertising, online marketing, viral programs and joint marketing efforts. Launched first product for the company, obtaining a “Gold Award” national recognition from Public Relations Society of America for the launch.
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Director Of Windows BrandingMicrosoft Jun 2001 - Jan 2005As Director of Windows Brand Engagement, I led re-definition of the Windows brand strategy, managing a team of brand managers and working with executives to align business and brand strategy and drive integration across all customer touch points. As part of the Windows Client Business Group, I focused on Vista efforts including naming and tight integration of product and brand strategy. -
Vice President MarketingCorrigo Dec 1999 - Jul 2001Provided leadership and strategic direction for all marketing activities. Hired as the first marketing person and built a team of marketing communications and product marketing professionals. Led corporate and product positioning; marketing communications; PR; analyst relations; pricing and ROI modeling; market research; market sizing; segmentation; and channel strategy. -
Brand And Communications ManagerHp Jul 1998 - Dec 1999Established a new brand for HP to address increased competition from companies producing remanufactured consumable products. Developed positioning that would not damage LaserJet’s positioning in the market while leveraging the strength of the corporate brand. Developed and implemented an integrated marketing communciations to launch the product.
Maya Babish Skills
Maya Babish Education Details
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Marketing, Strategic Planning -
Art History, Italian, French
Frequently Asked Questions about Maya Babish
What company does Maya Babish work for?
Maya Babish works for Self-Employed
What is Maya Babish's role at the current company?
Maya Babish's current role is Founder and lead instructor of Artfull Motion Pilates.
What is Maya Babish's email address?
Maya Babish's email address is ma****@****ail.com
What is Maya Babish's direct phone number?
Maya Babish's direct phone number is +120662*****
What schools did Maya Babish attend?
Maya Babish attended Northwestern University - Kellogg School Of Management, Middlebury College.
What are some of Maya Babish's interests?
Maya Babish has interest in Civil Rights And Social Action, Arts And Culture.
What skills is Maya Babish known for?
Maya Babish has skills like Integrated Marketing, Strategy, Marketing Strategy, Digital Marketing, Marketing Communications, Product Marketing, Brand Management, Marketing, Brand Development, Advertising, Online Marketing, Lead Generation.
Who are Maya Babish's colleagues?
Maya Babish's colleagues are Sarah Justice, Sara K. Johnson.
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