Digital marketing consultant dedicated to helping businesses thrive in the digital landscape. We have over 15 years experience crafting impactful digital strategies that drive growth, engagement, brand recognition and sales. We have worked with brands across all verticals and we’re here to strategize, execute, and elevate your digital marketing game.

I have taken my passion for the game of pickleball and launched Elph Bags. They are trendy and fashionable pickleball bags currently selling on Etsy with the website launching soon. Currently we have two styles with more on the way.https://elphbags.etsy.com

Served as the account lead and point of contact between internal departments and the client. My main responsibility was understanding business goals and objectives, while overseeing strategy, media and creative projects. Additional duties included building the client relationship, writing Scope of Work, building and presenting client presentations, and overseeing all client related tasks.Client roster included Twinings, Winnebago Industries, Sunoco, among others.

• Build custom digital marketing strategies to ensure marketing goals are met or exceeded on a quarterly and annual basis• Manage multi-service client strategy that includes SEM, SEO, Display, Programmatic, Shopping, Analytics & Social Media• Help establish and maintain client budgets• Manage team members and deadlines• Maintain an up-to-date knowledge of digital marketing trends and algorithm updates

Online Marketing Manager, serving as a team leader, responsible for strategy and execution of online marketing activities for high-profile e-commerce and lead generation clients (B2B and B2C). Oversee team initiatives specializing in: •Paid Search •Display Media - Planning and Buying •Social Media •Shopping Engine/Marketplace Management •Email Marketing •Digital Strategies •Other Media ChannelsAdditional responsibilities include: •Online Marketing team resource allocation and team scheduling•Oversee management of all media budgets and plans•Develop and present marketing strategies and budgets for new business initiatives•Develop and maintain on-going relationships with enterprise level clients•Identify new opportunities for existing clients•Vetting and negotiating IOs •Working with account team for review and approval of invoices•Own relationships with outside vendors, engines and other partners to implement both existing and new programs•Collaborate with cross-functional teams within the organization including strategy, design, and development

•Developed and maintained relationships with key contacts to preserve and grow current clientele, in addition to selling and cross selling other marketing services.•Created and managed campaigns for e-commerce and lead generation businesses in Google Adwords, Yahoo, MSN, Miva, and Yahoo Search Submit.•Maintained relationships with search engines and various technology providers.•Optimized campaigns by analyzing conversion data, manual bid management, keyword creation, and A/B testing of text ad variations.•Administered the day-to-day execution, analysis, and communication of client revenue activity and post care sales support.

•Created and monitored numerous campaigns simultaneously, including analyzing and optimizing to ensure effective results•Analyzed click conversion data to optimize campaigns to yield the highest ROI•Managed the optimization of bids and ad creative to ensure highest level of performance•Utilized A/B testing to determine the specific times that campaigns perform well and make sure optimum performance is always a recurrence•Researched the latest trends, news, and product rollouts to target appropriate demographic for online advertisements