Mayada El Ashwal Email & Phone Number

Abu Dhabi Emirate, United Arab Emirates

• Established and defined the mechanism of the entire department's campaign workflow/processes/ manual with internal and external stakeholders. • Created and executed effective marketing plans\ campaigns/events, resulted in achieving higher than objectives ROI• Identified the best ways to reach target audiences, recognized opportunities for growth, and developed strategies/ business plans that help the marketing campaigns succeed resulting in consistantly exceeding objectives.• Prepared 5-years plan with annual budget and identified the key performance indicators for the entire unit team• Established and defined the mechanism of the unit’s workflow/processes/ manual and cooperated with the relevant internal and external stakeholders• Created from scratch the CX policies and procedures and applied them through the application following the international best practices to continuously improve theperformance and measures of the operating structure.• Submitted more than 150 digital reports (annually) in measuring customersatisfaction and developed procedures to improve and raise customer satisfaction rates with the executive council, the response rate reached 93%.Marcoms Dept. – Head Sponsorships and Activations. 2010 - 2019Achievements• Managed/executed more than 350 sponsorship deals /events (luxury – experimental)/ digital and non-digital campaigns and fulfilled all business owners/ sponsor benefits, including onsite activation and exceeding all set KPI’s.• Conducted successful 14 Identity rebranding projects from the RFP phase to theexecution and campaign phase.• Created ADM events manual/strategies to help meet business objectives.• Submitted the highest overall satisfaction rate measuring the success of comprehensive marketing and communications events/ programs• Developed plans for 8 years and budgets for the department activities, monitored progress, assured adherence, and evaluated performance exceeding objectives for 8 consecutive years.

Abu Dhabi, United Arab Emirates

• To develop and maintain an effective customer relationship management (CRM) system to meet the demands of efficient employer engagement activity. • Coordination with the Sales Team to prepare a sales process for the Walk in clients –sales force system and filling system.• Built consumer insights team, tapping and commissioning research to help guide our marketing and consumer outreach• Implement and review customer segmentation and disseminate this information throughout the business• Continually test and refine the end to end customer contact strategy

Tourism And Hotels, Guidance, Very Good With Honor

Mba /Dba, Corporate Rebranding