Maya Gertsikova Email & Phone Number

Herzliya, Tel Aviv District, Israel

• Defined and managed Localization project milestones and KPIs• Forecasted needs and resources to meet strict deadlines• Handled external vendor relationships and maintained strict project budget• Automated various project related processes and optimized ongoing QA practices• Tracked project progress to ensure it stayed on schedule and regularly reported to key stakeholders on the progress• Managed over a dozen of contractors to support localization efforts• Led transfer of international studios’ operational activities to Israel

Herzliya, Tel Aviv District, Israel

• Established first ever Playtika's Customer Research domain• Conducted quantitative and qualitative research about Slotomania app• Strongly focused on monetization KPIs, including player retention, DAU, revenue and LTV• Managed an online player testing community with over 2,000 users• Collected and analyzed player data to improve the product• Built Player Satisfaction dashboard in Tableau• Led research projects with international agencies to establish Slotomania game brand• Hosted VIP players’ events in the US, which enhanced player engagement and loyalty

Tel Aviv-Yafo, Tel Aviv District, Israel

• Partnered with product and economy teams to implement effective pricing models and promotions• Implemented A/B testing and managed player segmentation• Developed monthly and quarterly plans aligned to leverage all marketing and product tools• Planned and executed monetization strategies to drive user retention• Conducted quantitative and qualitative research about Slotomania app• Strongly focused on monetization KPIs, including player retention, DAU, revenue and LTV

San Francisco Bay Area

• Led the planning and execution of over 25 projects to meet tight timelines and budgets• Defined project scope and milestones• Managed over 4 projects simultaneously• Partnered with RnD, Sales Engineering and Product teams• Oversaw day-to-day execution of projects• Managed project documentation, including plans, schedules, meeting notes• Utilized project management tools and methodologies• Conducted risk assessments and implemented mitigation strategies to minimize issues• Documented and presented project status, risks, and progress to stakeholders

San Mateo, California, United States

• Partnered with Sales and Implementation teams to close new accounts• Managed over 20 B2B clients simultaneously • Acted as the main point of contact between the client and the company• Developed strategic account plans to maximize growth and revenue• Identified growth and upsell opportunities within the existing accounts• Handled annual contract renewals • Lead client migration onto a new service platform• Trained and educated clients post implementation process• Conducted monthly and quarterly service reviews with portfolio clients• Attended trade shows to promote company’s service• Built a collections department, which was integrated into the Finance team as a special project

San Mateo, California, United States

• Managed over 30 agents across 2 states• Set clear performance expectations and KPIs for the team• Monitored individual and team performance and provided constructive feedback• Recognized and rewarded high-performing team members• Handled escalated customer issues• Identified opportunities for process improvement• Developed and maintained training materials• Trained new and existing agents• Generated and analyzed reports on department metrics• Managed agents’ schedule, time sheets and other administrative duties

Mba, Business, Project Management Focus

Bachelor Of Science - Bs, Dietatics

Minor in Micro Economics