Maya Elise Joseph-Goteiner Email & Phone Number

We partner with early-stage startups, venture studios, and enterprise incubators to reduce the risk of zero-to-one product development. We specialize in desirability and experimentation to accelerate learning, with the goal of turning Minimum Viable Products into Minimum Lovable Products. Our approach helps you fall in love with the problem, not just the tech and solution.Learn more at: https://www.velocityave.com

Mountain View, Ca, Us

Selling UX to a lean culture - Proved the value of UX to an organization that didn’t have design and research fluency. Increased team size from 1 to ~20 (6 FTE UXRs, 4 Temp UXRs, 10+ vendor designers) and a budget for design from $0 to $6M. UXR CSAT was 9.5 and we impacted both immediate (91%) and long term (75%) roadmaps. Influencing through immersion - Established an education program to ensure UX drives our ethos, supporting the growth of over 300 product managers and engineers. Informing investments, pitches and graduations - Developed multiple theses on topics investment partners prioritized, driving the pipeline of applicants and helping to articulate the organizational vision. Increased the acquisition rate of products by ~2.4X.Scaling research & analytics - Challenged cultural norms to establish nimble research practices, developing a 0-1 repertoire. Supported over 58 product teams (spanning B2B, B2C, B2B2C) in three years, completing over 250 studies.

Mountain View, Ca, Us

I built the research and design programs in Google’s incubator for zero to one product development.

Mountain View, Ca, Us

Co-designing with enterprise customers - Launched the first Google Ads program to identify horizontal x-product opportunities. Included a mix of Executives, Managers, and Practitioners from the top seven revenue generating verticals. Research gave Google a unique opportunity to understand the narrative of the business alongside the multiple users. Learnings from the Future of Ads Co-Lab inspired the incubation of a new product in Ads Inc.Bringing stakeholders together to develop a strategy - Envisioned a future for Google Analytics. While I conducted research, the most critical work was running monthly workshops to connect our siloed teams (including Product, Eng, UX with our customer-facing colleagues) and developing a unified vision beyond the 1-2 year roadmap.

San Francisco, Ca, Us

I managed research for multiple product areas used by enterprise, commercial, and SMB customers in addition to consumers.Defining the product migration - Supported the GTM team in their fourth and final attempt to transition all customers from the legacy product (Classic) to the new product. I defined customer segmentation and managed betas of each group, collecting qualitative and quantitative data through each stage to ensure we were prepared to transition all customers. I worked with customer-facing teams to identify gaps and redundancies in the existing and planned transition journeys, shining a light on where the company needed to further invest. My work drove the transition strategy, messaging, and put UX Parity on the map as a P0. Expanding the product set - Led research pre-IPO to evaluate moving into the document generation space resulting in the acquisition of Spring CM.

I co-founded an online marketplace for wedding art (aka ketubahs) made by contemporary artists.

San Francisco, Ca, Us

I led research for campaign management, contributor discovery, and new investments.Evaluating new markets - Generative and explorative research about equity crowdfunding through secondary research and in-depth-interviews with investors and entrepreneurs. Post synthesis, I partnered with the design and marketing teams to gauge market interest with the launch of a pre test-the-waters page. Insights strongly pointed to the potential risk of this departure and a need for a reputable partner; Indiegogo launched a beta program with MicroVentures.Product innovation - Led the Amplification Initiative. Descriptive and explanatory research with both creators and the media identified opportunities for Indiegogo to better support users in their approach to media and development of a fundraising strategy. I collaborated with the marketing team to develop a low cost MVP, a downloadable campaign calendar that integrated research insights and actionable tactics. The calendar rapidly became the most popular piece of content on the blog and a large acquisition channel. Product improvement - Indiegogo was considering combining pages due to low engagement. Evaluative research focused on understanding the discovery process and experience for different verticals. Leveraging the insights, I worked with the design team to create five variations of a new discovery page. The new design caused a material lift in the formerly low performing page.

New York, Ny, Us

I taught human-centered design to media outlets such as USA Today, The Bold Italic and The Indy Star.Coaching the next generation of product leaders - Led 12 millennial entrepreneurs through the lean startup process towards pitch day to Gannett’s CEO. Two out of three of the products were funded.Local user research - Designed, led, and generated durable insights from 12 in-market research projects that focused on media diet and specific news verticals.UX management for alphas - Managed teams of designers and engineers through phase one of three new mobile applications. Improved the flow, functionality, and design based on results from usability testing and customer feedback.Business strategy - Identified opportunities to increase user acquisition, retention and revenue in local markets.National workshops - Introduced consumer research processes and prototyping to over 300 employees.

I conducted market research on NYC public education and scaled the annual grant making program 100% to $2M.

New York, New York, Us

I built 25 catalogues, focusing on concept and content strategy. Artists included: Michael Wolf, Wangechi Mutu, and Mitch Epstein.

I assisted editing Arnold's memoir on 20th century photography and managed his studio.

Mba, Design Strategy

Bfa