Maya Lane Email & Phone Number

Louisville, Co, Us

Boulder, Colorado, United States

Silverthorne, Colorado, United States

-Expanded role from Event Sales Manager (below).

Frisco, Colorado, United States

-Expanded role and title reclassification from Community Outreach Coordinator.

Frisco, Colorado, United States

-Newly created position to spearhead and manage all event, marketing and publicity efforts for the non-profit healthcare clinic.-Events: Raised over $30,000+ in six months that I managed the clinic's annual fundraisers. Responsibilities included: rolling out new format for the company's largest, annual fundraiser, Soup for the Soul (hybrid event) due to COVID-19 climate within the community at the time; creating and disseminating all print and electronic promotional materials, managing each social media campaign, soliciting local business and donor participation; booking event logistics, supervising event budget; writing and sending out all press and event releases to community and local media outlets; overseeing day-of event coordination and logistics. -Marketing: Launched company's first comprehensive marketing plan; crafted, scheduled, posted and analyzed all social media content across three platforms; wrote, sent and analyzed three company e-mail newsletters for donors, staff and patients via Constant Contact; created and placed all media advertisements across various local outlets; negotiated annual advertising contracts, created internal and external promotional materials; managed the company website via Concrete5; implemented various health specific marketing campaigns. -Publicity: monitored local and national media coverage and trends identifying potential coverage opportunities; wrote and pitched all press releases and press kits; cataloged and maintained media contacts; booked and coordinated all staff and board member media interview; worked closely with C-Suite on targeted company press coverage responses. -Other responsibilities included: member of cross-functional sub-panel to interview and rollout a healthcare communication software platform that would better streamline internal and external communication; sat on staff advisory board that discussed ways to better improve company morale and communication and reviewed/approved staff scholarships.

Silverthorne, Co

-Independently responsible for obtaining $500,000+ in event sales annually with a consistent track record of meeting and exceeding quarterly and yearend sales goals. -Coordinated all event logistics related to individual event sales: served as main point of contact for reach client, built and managed all client quotes and orders, created CAD renderings, worked with a variety of local venues and vendors to coordinate timelines and event layouts, and processed client payments. -Utilized event management software: IntelliEvent and PartyCAD.-Orchestrated day-to-day marketing efforts: created and posted daily content for all social media channels (Facebook, Instagram, Pinterest, Twitter), brainstormed and headed implementation of trending and effective tactics to maintain and grow business and brand awareness, wrote bi-monthly blog posts, created annual marketing plans, and produced promotional e-blasts. -Performed departmental duties: oversaw and reported all client payment transactions to business owner and sent all client payment and event receipts and confirmations.

New York, New York

-Expanded role as lead publicist for 40+ book campaigns annually.-Headed internal initiative that analyzed podcast trends, outreach and popularity in relation to book sales and compiled database of contact information for influential outlets and talent with the space.

New York, New York

-Lead publicist for 20+ book campaigns annually for celebrity, pop culture and health and wellness titles.-Duties included: creating tailored media campaigns, booking and securing local and national media coverage, planning and executing book tours and book events, producing and pitching press materials and media kits, compiling targeted media lists, managing campaign budget and expenses, and media training.-Utilized publicity and marketing programs: Cision, Publicity Work Bench, Muckrack.-Performed departmental duties such as facilitating departmental budget meetings, ordering department supplies and managing manager departmental credit card statements.

Fort Collins, Colorado Area

-Maintained Conference Coordinator responsibilities. -Re-designed, contributed to and tracked e-mail newsletter via MailChimp.-Designed a variety of promotional outreach materials for conference participants and conference tradeshows, including maps, signs, sample portfolios, social media graphics, infographics, etc. -Managed all social media accounts. -Produced and pitched press releases and media kits to local media outlets.

-Independently coordinated 40+ conferences annually - responsibilities included: creation of client contracts and event logistics. On and off-site coordination of all moving parts, communication and management of campus and off-site vendors, oversight of client budget and event expenditures.-Assisted upper management with larger and more complex clients and events: Colorado Bike for MS, Campus Crusaders for Christ, American Society for Virology, CSU athletic camps, etc. -Mastered conference software programs: Conference Programmer, Kinetic Software (KX).-Sat on hiring panel for student staff. -Helped write position training manual, standardized the coordinator position's processes and headed new staff training.

Bachelor'S Degree, Journalism And Technical Communications & French

Activities and Societies: Public Relations Student Society of America (PRSSA)

Diploma

Activities and Societies: Varsity Soccer & Symphony Orchestra