Xavier Guerrero Email & Phone Number

Quito, Ecuador

• Responsible for the ATL, BTL, and TTL departments, managing a team of eight designers.
• Led a campaign in Ecuador that introduced El Ordeño’s new brand “Tru”, which used boxed carton water containers for the first time to conserve the environment through BTL, ATL and TTL branding.
• Designed a nationwide “Phobias” campaign for the company, CNT, and facilitated the conceptualization of promotional TV advertisements. · brands and their consumers, increasing sales and profit.Portfolio.

• Managed the Fybeca branding production project in which I developed a branding catalog for Fyebca’s new line, consisting of over 20 different personal hygiene products.
• Using a Fybeca product, conceptualized an advertising poster to promote the product, which was a finalist in the Caribbean International Advertising Festival in 2015.
• Managed a multitude of worldwide food companies’ branding, such as KFC and Baskin Robbins, to market by creating new proposals for POP and BTL material for national and regional campaigns. Clientes: Grupo KFC (KFC.

· Maintained and managed brands such as DirecTV and Abbott in the retail and POP markets. · Conceptualized new and innovative promotional material and logistics, such as labeling, packaging, catalogs, and flyers for international clients to adapt their branding for the national Ecuadorian market.Portfolio: https://www.behance.net/xmguerrero

• Collaborated with the creative director, managing large national brands such as Tame Airline, Ecuadorian Institution of Social Security (IESS) and Cooprogreso.
• Led a national advertising campaign for Tame Airlines, in which their brand was revamped and then launched, including innovative graphic pieces for TV advertising, raising brand awareness.
• Created ATL, BTL, and POP advertising pieces for all client brands.
• Developed new logos and all advertising material related to corporate branding and identification such as promotional material (business cards, letterheads, and envelopes) for multiple clients.
• Monitored and provided innovative ideas to produce TV commercials. Clientes: Tame, IESS, Grupo Farma Ecuador, Humana, Ministerio de Transporte y Obras Públicas, Hotel Le Parc, Cooprogreso y Synteko.Portfolio.

Quito, Pichincha, Ecuador

· Designed nationwide advertisements for brands such as Nestle, Maggi and Sanofi Aventis.· Proposed new label and packaging innovations for a variety of international products, spread across over 67 countries.Portfolio: https://www.behance.net/xmguerrero

Clientes: Federación Ecuatoriana de Fútbol, Barcelona Sporting Club, Liga de Quito, Independiente del Valle y Marcas Exclusivas Marathon (Astro, Tzantza, Otium, Aquatik).Portfolio: https://www.behance.net/xmguerrero

Certification In Photography And Lighting, Iluminación Profesional Y Post-Producción Digital

Bachelor’S Degree In Advertising Graphic Design, Publicidad, Diseño, Fotografía E Idiomas