Xavier Guerrero Email & Phone Number

Quito, Ecuador

• Responsible for the ATL, BTL, and TTL departments, managing a team of eight designers.• Led a campaign in Ecuador that introduced El Ordeño’s new brand “Tru”, which used boxed carton water containers for the first time to conserve the environment through BTL, ATL and TTL branding.• Designed a nationwide “Phobias” campaign for the company, CNT, and facilitated the conceptualization of promotional TV advertisements. · brands and their consumers, increasing sales and profit.Portfolio: https://www.behance.net/xmguerrero

• Managed the Fybeca branding production project in which I developed a branding catalog for Fyebca’s new line, consisting of over 20 different personal hygiene products.• Using a Fybeca product, conceptualized an advertising poster to promote the product, which was a finalist in the Caribbean International Advertising Festival in 2015. • Managed a multitude of worldwide food companies’ branding, such as KFC and Baskin Robbins, to market by creating new proposals for POP and BTL material for national and regional campaigns. Clientes: Grupo KFC (KFC, Tropi Burguer, El Español) y Fybeca.Portfolio: https://www.behance.net/xmguerrero

· Maintained and managed brands such as DirecTV and Abbott in the retail and POP markets. · Conceptualized new and innovative promotional material and logistics, such as labeling, packaging, catalogs, and flyers for international clients to adapt their branding for the national Ecuadorian market.Portfolio: https://www.behance.net/xmguerrero

• Collaborated with the creative director, managing large national brands such as Tame Airline, Ecuadorian Institution of Social Security (IESS) and Cooprogreso. • Led a national advertising campaign for Tame Airlines, in which their brand was revamped and then launched, including innovative graphic pieces for TV advertising, raising brand awareness. • Created ATL, BTL, and POP advertising pieces for all client brands. • Developed new logos and all advertising material related to corporate branding and identification such as promotional material (business cards, letterheads, and envelopes) for multiple clients.• Monitored and provided innovative ideas to produce TV commercials. Clientes: Tame, IESS, Grupo Farma Ecuador, Humana, Ministerio de Transporte y Obras Públicas, Hotel Le Parc, Cooprogreso y Synteko.Portfolio: https://www.behance.net/xmguerrero

Quito, Pichincha, Ecuador

· Designed nationwide advertisements for brands such as Nestle, Maggi and Sanofi Aventis.· Proposed new label and packaging innovations for a variety of international products, spread across over 67 countries.Portfolio: https://www.behance.net/xmguerrero

Clientes: Federación Ecuatoriana de Fútbol, Barcelona Sporting Club, Liga de Quito, Independiente del Valle y Marcas Exclusivas Marathon (Astro, Tzantza, Otium, Aquatik).Portfolio: https://www.behance.net/xmguerrero

Certification In Photography And Lighting, Iluminación Profesional Y Post-Producción Digital

Bachelor’S Degree In Advertising Graphic Design, Publicidad, Diseño, Fotografía E Idiomas