Senior Art Director
Current- Responsible for the ATL, BTL, and TTL departments, managing a team of eight designers.
- Led a campaign in Ecuador that introduced El Ordeño’s new brand “Tru”, which used boxed carton water containers for the first time to conserve the environment through BTL, ATL and TTL branding.
- Designed a nationwide “Phobias” campaign for the company, CNT, and facilitated the conceptualization of promotional TV advertisements. · brands and their consumers, increasing sales and profit.Portfolio.