Maya Melkote Email & Phone Number

Arlington, Va, Us

Arlington, Virginia, United States

❖ Collaborated with internal teams to upload and manage offsite paid ad campaigns on Yahoo! DSP and Trade Desk, ensuring we are aligned on objectives, targets, and optimizations❖ Managed vendor relations with Pressboard Analytics and our brand content web developer, working to ensure smooth rollout of new campaigns❖ Forecasted impressions and promotional periods for custom-targeted campaigns ❖ All tasks listed below

Arlington, Virginia, United States

❖ Served as the sole brand content SME across the company, consistently managing 10+ native ad campaigns at once and facilitating two weekly meetings for progress updates❖ Used in-platform tools on Twitter Ads, Meta for Business and LinkedIn Ads to extract insights about our audiences and inform optimizations and future campaign targeting❖ Leveraged Excel to analyze patterns and trends at a campaign-specific level for final reporting, and brand content-wide level for an internal production team and account management teams❖ Utilized Google Ad Manager, Adobe Analytics, Google Analytics and Pressboard Analytics to upload, track, and compile final reports for campaigns❖ Researched and budgeted promotional costs of new products using historical data to estimate expected performance

Washington Dc-Baltimore Area

❖ Analyzed data reports to extract insights and develop actionable steps for clients across different verticals❖ Effectively communicated data insights and suggestions to clients via e-mails, calls, and meetings❖ Researched, wrote, edited, and published written and visual content❖ Experimented with different keywords and content via A/B tests❖ Utilized internal insight tools to drive the discoverability, traffic, and conversion for hundreds of products ❖ Collaborated with the ads team, account managers, and operations team to optimize e-commerce strategy

Linthicum Heights, Maryland, United States

I was responsible for researching various topics regarding criminal law and rewriting/condensing blogs as part of a total redesign of the website. Used keywords found in HubSpot to improve SEO.❖ Worked with Sales team to create an automation that identifies leads❖ Researched appropriate backlinks and placed them naturally in blog

Baltimore, Maryland Area

❖ Created reports using data from Google Analytics❖ Utilized WordPress features to optimize blogs❖ Created and scheduled social media posts for clients and MDV using HootSuite ❖ Participated in brainstorming sessions❖ Conducted social scans for their sister company

- Utilized Google Ads and Google Analytics to track the performance of campaigns- Tracked SEO performance using SEMRush - Monitored website crawlability using Google Search Console (404s, crawl errors, duplicate content, etc.)- Performed keyword research using Keyword Planner, SEMRush and UberSuggest- Collaborated with other interns to produce a digital marketing strategy- Participated in digital marketing boot camp covering SEM, e-mail marketing, digital analytics, paid media and client strategy

San Francisco Bay Area

- Tagged and uploaded assets through Adobe Experience Manager (AEM)- Suggested SEO-related improvements to the company website- Utilized Google Ads and Google Analytics to track the performance of campaigns- Updated webpages with the use of webpage templates- Developed and distributed spreadsheet reports for the tasks listed above- Edited company content; sales enablement and PowerPoint presentations

Greater New York City Area

- Canvassed for the Nature Conservancy and ASPCA- Utilized different tactics to engage the public depending on the area- Used company guidelines and conversational cues to identify target customers- Concisely highlighted the value of the charity

Morristown, New Jersey