• Managed and executed frontline track and album release marketing plans with a concentration on consumer-driven marketing.• Worked closely with the internal label team as well as artists, managers and external partners to regularly communicate key marketing information and targets.• Kept on top of new trends and marketing techniques to inform unique, forward-thinking campaign strategy.• Strategized independently on creative content ideas for artists.• Reported on key stats… Show more • Managed and executed frontline track and album release marketing plans with a concentration on consumer-driven marketing.• Worked closely with the internal label team as well as artists, managers and external partners to regularly communicate key marketing information and targets.• Kept on top of new trends and marketing techniques to inform unique, forward-thinking campaign strategy.• Strategized independently on creative content ideas for artists.• Reported on key stats around audience growth and virality.• Secured strategic marketing placements and opportunities with outside corporate and entertainment partners.• Recruited, trained and directly oversaw members of the marketing team and partnering teams. Show less

• Managed the day-to-day implementation and execution of simultaneous marketing campaigns for 14+ active record label imprints under the music group umbrella.• Social media calendar creation and execution across 7+ record label channels on a daily basis (copywriting, asset generation, posting, community engagement, etc.)• Managed asset requests, both internal and external, to ensure campaigns remained on schedule.• Planned and executed influencer campaigns to increase track reach… Show more • Managed the day-to-day implementation and execution of simultaneous marketing campaigns for 14+ active record label imprints under the music group umbrella.• Social media calendar creation and execution across 7+ record label channels on a daily basis (copywriting, asset generation, posting, community engagement, etc.)• Managed asset requests, both internal and external, to ensure campaigns remained on schedule.• Planned and executed influencer campaigns to increase track reach and influence.• Developed and delivered campaign recaps and brand reporting within a timely manner.• Grew brand reach and following for Insomniac Records by over 121% in under 6 months due to a viral video, shot on iPhone at EDC Orlando, with over 142M views on Instagram. Show less

• Developed overall digital marketing strategy to achieve brand growth and label recognition among artists and fans in the dance music community.• Social media calendar creation and execution across all release campaigns.• Built and developed the Insomniac Music Group influencer network, growing a list of over 50 partners, and managed influencer campaigns for priority releases.• Participated in event marketing meetings to align on company-wide priorities and goals.

• Assisted label managers with daily operations for the following record labels at the time: Insomniac Records, IN / ROTATION, HARD Recs, Bassrush Records, Gud Vibrations, Black Book Records, Catch & Release Records and more.• Maintained and distributed artist assets for all release campaigns.• Reviewed demo submissions across a wide variety of dance music genres.

• Distributed creative marketing content (copy, graphics, and video) for touring shows across North America and Europe.• Coordinated with event promoters to create ticket links and Facebook events for upcoming tours.• Built tracking documents and gathered assets for the internal tour marketing team to reference throughout a campaign.

• Solicited radio, blogs, media outlets, and online partners for promo.• Worked show nights to help escort media including the Staples Center, Greek Theatre, Hollywood Palladium and FivePoint Amphitheatre.• Curated the presence of major entertainment social media accounts including @LiveNationLA, @hollywoodpalladium, @fivepointamphitheatre on Instagram, Facebook, and Twitter.

• Compiled weekly A&R reports, trend reports and artist roundup reports.• Corresponded with press outlets and updated the media contact database.• Curated weekly Spotify playlists based off of client releases.• Managed various social media accounts for the company.