I have recently joined the community of Global Practitioners at the University of Strathclyde. A new innovative initiative launched by the University to create a network of communicators and facilitators to work with and alongside the academic and administrative teams. The concept is to work with a diverse team of practitioners to participate in various activities who can capitalize on their industry experience to truly reflect the broad nature of subjects addressed in the University’s general… Show more I have recently joined the community of Global Practitioners at the University of Strathclyde. A new innovative initiative launched by the University to create a network of communicators and facilitators to work with and alongside the academic and administrative teams. The concept is to work with a diverse team of practitioners to participate in various activities who can capitalize on their industry experience to truly reflect the broad nature of subjects addressed in the University’s general management programmes. Show less

Again, my lectureship is in marketing, where I teach up to 60 MBA students at a time. Some of my research on flipped learning among postgraduate students demonstrated increased learning satisfaction, greater retention and higher academic success. View research results via link.Having identified a learning need, I have developed and regularly run an academic skills workshop for new students. This covers academic research, reading, writing, critical thinking and referencing. Many students… Show more Again, my lectureship is in marketing, where I teach up to 60 MBA students at a time. Some of my research on flipped learning among postgraduate students demonstrated increased learning satisfaction, greater retention and higher academic success. View research results via link.Having identified a learning need, I have developed and regularly run an academic skills workshop for new students. This covers academic research, reading, writing, critical thinking and referencing. Many students require this refresher class to brush up on their academic skills as it may have been some time since their undergratuate studies or they may not have grasped the concepts sufficiently. Also, as the year progresses, I coach students on completing their assignments, which can cause them considerable stress. As part of the executive programme, I invite guest speakers who are experts in their fields and/or business people. They bring a different perspective and feedback from students shows that they greatly value these sessions. Show less

Starting in the latter half of 2018, I am a lecturer in marketing for the Business School and undergraduate programmes. Modules include marketing management, marketing intelligence, creative advertising, consumer behaviour and marketing communications. I work closely with staff at the parent university in the UK to assist with delivering learning outcomes and grading summative assessments.

I work with TGMC and provide consultancy work in the areas of marketing, business development, communications and strategy. I help with business start-ups and small and medium-sized enterprises with strategy, marketing and communication planning. I carry out research and analysis on market needs, trends, competition and communication. This gives me credibility when preparing solutions for businesses who require my input. I also organise events for businesses’ launches, re-branding and press… Show more I work with TGMC and provide consultancy work in the areas of marketing, business development, communications and strategy. I help with business start-ups and small and medium-sized enterprises with strategy, marketing and communication planning. I carry out research and analysis on market needs, trends, competition and communication. This gives me credibility when preparing solutions for businesses who require my input. I also organise events for businesses’ launches, re-branding and press attendance. Show less

Over the summer period I took on the module of consumer behaviour at Murdoch University, teaching second year students. Working with Schiffman’s book was very interesting especially from the Australian market perspective on the topic.

Two main achievements: M&M’s Brand Character Miss Green Launch, one of the first media campaigns to explode on social media and increase brand awareness from 24% to 43% in a 3 month period, positioning the brand within the ‘adult snacking’ category. View Miss Green Teaser TVC’s via link.Snickers Brand Repositioning ‘Don’t Stop’ Campaign. Red Light, Green Light won an award at Lynx Grand Prix 2007. View TVC via link.I was responsible for managing an advertising and media… Show more Two main achievements: M&M’s Brand Character Miss Green Launch, one of the first media campaigns to explode on social media and increase brand awareness from 24% to 43% in a 3 month period, positioning the brand within the ‘adult snacking’ category. View Miss Green Teaser TVC’s via link.Snickers Brand Repositioning ‘Don’t Stop’ Campaign. Red Light, Green Light won an award at Lynx Grand Prix 2007. View TVC via link.I was responsible for managing an advertising and media budget of $25m within the Middle East region. This was used for differing media such as television, print, PR, digital and brand activation. International brand clients included Snickers, Bounty, Maltesers, Skittles and M&M’s. Show less

I managed the strategic planning, implementation and execution of new brand launches;Nawras and Bab Al Shams. From logo and brand identity development and role out tostrategic and tactical TV and Print campaigns. View Nawras TVC via the link.I developed and implemented a brand repositioning campaign for Citizen to increase brandvalue and image. The campaign increased image perception to ‘a watch I would be seen towear’ by 30% favourable post a 6 month campaign. View TVC… Show more I managed the strategic planning, implementation and execution of new brand launches;Nawras and Bab Al Shams. From logo and brand identity development and role out tostrategic and tactical TV and Print campaigns. View Nawras TVC via the link.I developed and implemented a brand repositioning campaign for Citizen to increase brandvalue and image. The campaign increased image perception to ‘a watch I would be seen towear’ by 30% favourable post a 6 month campaign. View TVC via the link. Show less

I co-ordinated the advertising and facilitated new product launches for various local and government brands such as the Dubai Shopping Festival, Global Village, Dubai Summer Surprises and the Dubai Quality Awards.

I began my career in advertising organizing grassroots events for Snickers to engage the youth into football programs. I also worked with various hotel brands such as the Ramada Hotel in Dubai with a focus on re-branding and launching their various F&B outlets.