Maya Moussly Email & Phone Number

Dubai, AE

Dubai, United Arab Emirates

I have recently joined the community of Global Practitioners at the University of Strathclyde. A new innovative initiative launched by the University to create a network of communicators and facilitators to work with and alongside the academic and administrative teams. The concept is to work with a diverse team of practitioners to participate in various.

Dubai And Abu Dhabi, United Arab Emirates

Again, my lectureship is in marketing, where I teach up to 60 MBA students at a time. Some of my research on flipped learning among postgraduate students demonstrated increased learning satisfaction, greater retention and higher academic success. View research results via link.Having identified a learning need, I have developed and regularly run an.

United Arab Emirates

Dubai, United Arab Emirates

Starting in the latter half of 2018, I am a lecturer in marketing for the Business School and undergraduate programmes. Modules include marketing management, marketing intelligence, creative advertising, consumer behaviour and marketing communications. I work closely with staff at the parent university in the UK to assist with delivering learning outcomes.

Sharjah, United Arab Emirates

I work with TGMC and provide consultancy work in the areas of marketing, business development, communications and strategy. I help with business start-ups and small and medium-sized enterprises with strategy, marketing and communication planning. I carry out research and analysis on market needs, trends, competition and communication. This gives me.

Dubai, United Arab Emirates

Over the summer period I took on the module of consumer behaviour at Murdoch University, teaching second year students. Working with Schiffman’s book was very interesting especially from the Australian market perspective on the topic.

Dubai, United Arab Emirates

Two main achievements: M&M’s Brand Character Miss Green Launch, one of the first media campaigns to explode on social media and increase brand awareness from 24% to 43% in a 3 month period, positioning the brand within the ‘adult snacking’ category. View Miss Green Teaser TVC’s via link.Snickers Brand Repositioning ‘Don’t Stop’ Campaign. Red Light, Green.

Dubai, United Arab Emirates

I managed the strategic planning, implementation and execution of new brand launches;Nawras and Bab Al Shams. From logo and brand identity development and role out tostrategic and tactical TV and Print campaigns. View Nawras TVC via the link.I developed and implemented a brand repositioning campaign for Citizen to increase brandvalue and image. The.

Dubai, United Arab Emirates

I co-ordinated the advertising and facilitated new product launches for various local and government brands such as the Dubai Shopping Festival, Global Village, Dubai Summer Surprises and the Dubai Quality Awards.

I began my career in advertising organizing grassroots events for Snickers to engage the youth into football programs. I also worked with various hotel brands such as the Ramada Hotel in Dubai with a focus on re-branding and launching their various F&B outlets.

Postgraduate Certificate In Higher Education, Tertiary Education - Teaching And Learning

Tesol Certificate, Education

Masters, Strategic Marketing Management

Masters Strategic Marketing Management, Strategic Marketing Management

Professional Diploma, Marketing