Mayank Agarwal Email & Phone Number

Gurugram, Hr, In

Gurugram, Haryana, India

Gurugram, Haryana, India

Gurgaon, India

Gurgaon, Haryana, India

Mumbai Area, India

Member of the Campaigns team at HDFC Bank that looks into the direct marketing initiatives for the Debit Card Portfolio. -Deliver numbers on activation, usage & upgrade campaign within specified budgets-Coordinate with Business owners for Campaign requirements & design the Campaign Strategy - Customer Base Identification ( Scoring /Non Scoring Led), Campaign Execution & fulfillment mechanisms thereof-Schedule, prioritize & Manage the entire Campaign Life cycle from the Business side-Liasoning with all Stakeholders - Segment & Product teams, Finance, Marketing, IT, Operations teams to Manage end to end campaign Planning & execution.-Campaign analysis on Cost to Income ratios, Test & Control Methodology, A/B Testing route to understand Campaign effectiveness & modify campaign construct to increase Impact

Mumbai

•Project Title: “To Develop a promotional plan to create awareness for Diabetes and thereby increase the brand recall of Boehringer Ingelheim amongst Clinicians & Patients ” o To analyze the awareness campaigns conducted by different companies & NGO’s in Hospitals, Public Places & Social Media o Analyzing the current detailing given by BDM (Business Development Manager) to the Doctor and suggesting ways to improve it. o Exploring Digital Media for communication to stakeholders.

Noida Area, India

Worked there in Research and development Department of Low Voltage Switchgear Products which included HRC fuse and MCCB.

Master Of Business Administration (Mba), Marketing/Marketing Management

Bachelor Of Technology (B.Tech.), Electrical And Electronics Engineering, 78.2%

Activities and Societies: Involved in Robotics Society at graduation level.

Education record