• Own the P&L and run processed meat business (raw/value added) across India for an annual turnover of INR 500 crores and a team in excess of 30• Led business across a number of channels: Distributors-QSR-Hotels/Restaurants-Travel Retail-Converters-Caterers and Government• Delivered YoY growth in gross sales (avg 14%) & average realized price/kg (avg 5%)• Led strategy formulation & execution (pricing, SKU, credit control RTM & innovation) and fostered culture transformation in strengthening ownership & sense of urgency• Defining & driving key performance metrics to evaluate on market trends, forecasts, production alignment & on time delivery

• Accountable for sales & distribution of premium beer for HoReCa-Travel retail-MT across India• Activated the product portfolio in strategic segments such as airports, ship chandeliers and entertainment zones while delivering growth & higher brand recall• Responsible for establishing and reinforcing Bira’s market leadership across “On Premise” (500+ accounts)• Developing & executing unique engagements to drive our exciting products to our core customers likes of Olives, Oberoi Hotels, Irish House, Nature’s Basket• Worked closely with marketing, business unit heads in designing & implementing Key accounts team’s play book

• Built bakery business (fresh & frozen) for Food Service, Bakery channel & Industrial caterers• Responsible to coordinate technical teams and interfaces with business functions (Account Management and Business Units) to respond to customer projects and specific development needs• Created a sustainable business framework, defining the long-term strategic vision, mid-term annual growth plan and ensuring the SOP’s in place

• Successfully established, managed & scaled up Specialty sugar division across country, scaled up to annual volume of 3000 MT• Created comprehensive portfolio of sugar & then built the sales and operations • Created pricing strategy & RTM, distributing to more than 100 channel partners • Expanded business to neighboring countries- Nepal and Bangladesh• Key Customer acquisitions such as CCD, Barista, Krispy Kreme, Dunkin, Puratos

• Built HoReCa business (specialty sugar/refined oil) to the tune of INR 20 crores• Development of product line strategies, innovation based on food application• Led the pricing strategy• Structuring of distribution channel & logistics • Expanded business development to Nepal and Bangladesh.• Key Customer negotiations

Retail / HoReCa