Communication and media specialist with 20 years’ experience in traditional/digital media, have worked across different functions of an agency and built strong competency in strategic media planning, media buying, implementation, New business development, driving VAS revenue, innovation planning and operations.I have worked with large agencies like DAN- Carat, Mindshare, Lodestar UM, Madison, Initiative Media and handled large clients like Nestle, P&G, Cadbury, Tata Motors, Tata Indicom & Godrej Consumer Product etc. I have extensive experience in managing large & complex CPG clients across different markets like Malaysia, Singapore and India. Ability to lead & motivate team and act as center of excellence to enhance the overall productivity with a force multiplier effect. Visualize, plan & implement solutions across various platforms by implementing best in class practices for various brands across categories like FMCG, telecom, automobile, retail & education. Successfully worked in a boundary-less manner across all lines of media and have built strong relationship with clients and media partners. Specialties – Communication planning, Strategic media planning, Digital planning, buying, negotiations, implementation media planning, touch point planning, portfolio planning and management, integrated marketing solutions, rural marketing, customer engagement initiative, events, online/mobile advertising, client relationship management and AOR management & operations ,Google & Facebook Certified (Google AdWords & Facebook Blueprint).