Mayank Chandna Email & Phone Number

New Delhi, Dl, In

Gurgaon

Gurugram, Haryana, India

Bengaluru, Karnataka, India

Leading Women Western Fashion

Bengaluru, Karnataka, India

Leading the Women Kurtis category

Bengaluru Area, India

Category Management Drove the GMV & margin growth of bedroom, living & dining loose furniture & modular storages categories. Evangelized category products to designers & customers by conducting targeted business value programs.Orchestrated marketing plans for new product launches, promotional offers & category initiatives.New Product LaunchesLaunched Kids room subcategory with 3 PL collections comprising of 44 products across 10 product types. Executed the display of 14 products across experience centers in 3 cities. Expanded the core Modular offering with 4 new product launches & 1000+ possibilities in 2 quarters. Pricing & Commercials Formulated pricing rules for 70 new products impacting 3 Lac SKUs and 15 manufacturing vendors.

Noida Area, India

Business Analysis - Allocated 196 Management Trainees across five business verticals spanning 21 states & 65 cities as part of annual sales strategy plan. Built dashboard to uncover insights from the sales & home demo performance of 1200 sales promoters across India. Researched inbound & outbound call centre data to plug leakages, improving efficiency by 5%.Pricing Strategy Analyzed pricing requirements, researched market conditions and coordinated an effective pricing response.Conceptualized annual distributor and dealer incentive structure to facilitate sell out. Brand Management - Liaised between company leadership & brand creative & media agencies to ensure smooth rollout of campaigns.Executed end to end roll out of new marketing collaterals from ideation to display at 1000+ retail distribution points.

Noida Area, India

Retail Management-Handled and developed Regional Chain Store accounts of Maharashtra and Gujarat through timely placement and routine training of sales promoters. Analyzed and enhanced the profitability of 150 Sales Promoters across General and Modern Trade Channels in Maharashtra & Gujarat. Trained Sales force in product and selling skills to drive sales and facilitate target achievement.BTL Promotions- Designed a Sales Training Guide to drive tertiary sales through 1500 sales promoters across India.Introduced a Referral plan to motivate and incentivize Sales promoters. Vendor Management-Liaised with vendor to carry out special recruitment drives in Pune, Nashik, Kolhapur and Ahmedabad.Negotiated with vendor to develop a mobile application for paperless on boarding of sales promoters.

Gurgaon, India

Worked on new customer acquisition project for the HNI customer base.

Pgdm, Business Administration And Management, General

Activities and Societies: President,Emporia-Marketing Club; Sponsorship Team, HR Conclave; Member, Disha Committee; Member, Dramatics.

Summer School, Creative Marketing, Finance & Entrepreneurship

Bachelor Of Technology (B.Tech.), Information Technology

Activities and Societies: Dramatics Society, Quizzing SocietyWon several street play competitions as part of the dramatics club"Zaahir".

11Th - 12Th, S.Sc.(C.B.S.E), Pcm + Computer Science, 92.6%

Activities and Societies: CDLS Planning CommitteeGraduated with a Science(PCM + Computer Science) background Secured 100 in class 12.

Hsc, Computer Science, 9.6

Activities and Societies: Maths club, TheaterAwarded a Gold medal for being a scholar for six consecutive years(2004-2010)