Mayank Garg Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

CLM - 30 CR Monthly Revenue Generation (15 Cr New Patient Funnel Optimization | 15 Cr Repeat Patient Journey) ● Optimized New Patient Acquisition Funnel: Designed and implemented patient journeys for Specialties X Doctors, addressing revenue leakage and achieving a monthly revenue of INR 15 Cr with a remarkable 30x ROI.● Strategic Communication Development: Formulated a targeted communication strategy considering health issues, gender, age, specialties, doctors, and patient feedback systems. Resulted in a notable increase in Click-Through Rate (CTR) by 150% and Lead Capture Rate by 30%● Multi-Conversion Window Model: Implemented a multi-conversion window model based on specialties tenure, enabling efficient cost measurement and scalability.● Enhanced Repeat Patient Engagement: Applied RFM modeling to segment the existing patient database. Executed targeted campaigns, resulting in a monthly revenue of INR 15 Cr.o Retention Product Strategies: Collaborated with Analytical, Business Unit Heads, and Strategy teams to pinpoint trigger products for reactivating the inactive patient base. Utilized Preventive healthcare packages, guided by patient historical data, to drive tests. This approach resulted in a 5% increase in repeat appointments through Preventive Healthcare initiatives. Marketing Technology (Martech) Achievements:● Automated Appointment Booking Process: Implemented automation and tracking at the source level. Successfully identified efficiency across channels, with 25% of appointments booked without human intervention, resulting in monthly savings of INR 3 Cr.● Lead Qualification and Scoring Model Implementation: Collaborated with Tech and CRM implementation partners PWC and Quadone to establish a robust Lead Qualification and Lead Scoring model. The Lead Qualification model fine-tuned queries, distinguishing between revenue and non-revenue, while the Lead Scoring model addressed high revenue-generating inquiries.

Bangalore Urban, Karnataka, India

Responsible for Ideating, Executing and Reporting of Retention & Engagement of the entire app via Clevertap● Analyzed and improved product funnels, user journeys and executed initiatives & the DAU & MAU metrics by 15% MoM● Ideated, conceptualized & launched new features through user research/feedback and used A/B tests to improve KPIs● Improved subscription funnels by 25% MoM via campaign & journeys on channels like PNs, Emails, WhatsApp, SMS and In-apps● Increased ARPU by 15% through feature monetization, upselling, cross-selling, promotional offers and refer & earn● Benchmarked the product vs competition to identify gaps/opportunities for user experience, features and additional revenue

• Responsible for strategizing and executing the E2E yearlong go-to-marketing plan for the Engineering and research division• Managing digital marketing campaigns (LinkedIn, Twitter, YouTube) for branding and influencing customers for sales team• Working closely with the creative agencies, content team, graphics team, digital and media team for messaging and aesthetics• Brand management and communications for ERS division across all marketing collaterals including webpages, social media• Planning and running performance marketing campaigns for lead generation and increasing HCL’s social media followers

Bengaluru, Karnataka, India

• Responsible for improving the top line and bottom line numbers for the ecommerce sales channel for the Delhi NCR region• Increased the sales by 110% in a period of 3 months by running ad campaigns, vendor relations and forecasting demands

• Worked with the global marketing team in Hague for positioning the new brand ‘Twill’ amongst the SME market in India• Mapped the major economic zones in India to understand the geographical spread of target market of SMEs across India• Conducted a market research on identified target markets to analyse the customer’s perception towards online freight booking• Analysed the current digital marketing channels, the customer’s online behaviour and identified key growth opportunities• Created offline as well as online marketing plan for the next one year and suggested 18 recommendations for the brand “Twill”

Bangalore

Master Of Business Administration - Mba, Marketing

Activities and Societies: Cricket Vice Captain, Events and logistics head

Bachelor Of Technology - Btech, Engineering