Headed East India market for Philips Domestic Appliances India Ltd. with 9 direct reporters, 36 distributors, 47 DSO, 4 service engineers and 68 Instore Promoters. I am the custodian of the Go-To-Market and responsible for delivering sustained growth in a challenging environment. Formulated and executed a strategy of distribution expansion that aimed to lower cost-to-serve while enhancing top-line growth across the region.

I am heading Punjab & Jammu and Kashmir distribution and sales of Emami OTC health care products I continue to lead the strategic sales capability role where we are establishing the Distribution Management System and execution of our Go-to-Market strategy across the states/ geographies.

• Conducting statistical analysis to determine potential growth; designing sales performance goals and monitoring performance on a regular basis• Leading business planning and performance management of channel partners, including development and execution of joint sales plans, local area marketing, staff coaching and hosting constructive meetings• Planning, formulating and implementing marketing strategies and promotions to increase market penetration• and to drive revenue and profitability by maximizing sales• Managing monthly/weekly review of SSMs along with monitoring the PO generation in modern trade (Big Bazar)

• Proposed a plan to drive distribution gains in the hill states of HP and Jammu & Kashmir• Developed a blueprint for both the state GTM with the right coverage model – direct, indirect, Van or IRSTK• Imparted a share-gain activation calendar for the next one year with clear KPI • Identified the key stakeholders in the process with clear KPIs for all

Looking after HPC Sales @ Lucknow

Explored various dist of CUP as Sales Officer

MT