Mayank Kumar Sahu Email & Phone Number

India

Noida, Uttar Pradesh, India

Noida Area, India

• Leading the ad-ops team, training and mentoring them to execute effective campaign set-up and management.• Identifying key clients with potential for growth and partnering with them to develop and furnish optimization strategies for client growth.• Analyse campaign performance, present strategic campaign insights, as well as post click campaign’s learning for future campaigns.• Develop, manage and execute high volume of custom content campaigns based on data-backed best practices.• Responsible for generating and analysing Daily / Weekly/ Monthly reports and share the optimization plan for revenue and CPM lift with the Publishers.• Work on campaign set up (CPI, CPC, CPG, CPM), 3rd party analytics, optimization of targeting & creatives, ad space allocation.• Helping out both the clients and internal teams on different Colombia features like Trafficking, Tagging, Audience, Optimization, View ability etc.• Providing technical assistance to Colombia Tier 1 clients (like Amazon, GroupM, Isobar, Cheil etc.) with their ad serving related issues and campaign management.• Took training sessions for 100+ sales people across India for native ads and self-service model.• Trained many large and mid-tier agencies to help them get on board and use our self-service offering.• Working closely with the product team to improve the campaign set-up, reporting, dashboard etc. for self service clients.• Helping the Sales team with data and custom solutions to help them in client acquisition.

Noida Area, India

• Was leading US team, helping teams in getting trained and mentor them to execute effective campaign management. Lead all the projects driven in US/Canada region and channel down the knowledge transfer to the team.• Grow existing businesses, support advertisers with research, market analysis and other collateral and help advertisers maximize ROI on their advertising investment across Display, instream, Mobile and Video divisions, Including CPME model.• Use advanced optimization techniques and work on complex optimization aligned to customers goals on bidder exchange in RTB environment with bidder campaign management.• Identify and seize opportunities in client's accounts, support multi-product solution pitches and help the in-market sales team to create a growth strategy for large and high-potential advertisers using Pathmatics and Pixel9 intelligence tools using competitive analysis.• Perform Research analytics and comparative analytics for advertisers with help of Pathmatics and help in predictive modelling along with forecasting.• Implement Behavior targeting strategically and improve campaign performances by accessing behavior lift and reach reports to effectively target the appropriate audience.• As a consultant to the ‘Ad-Ex’ team (Ad experience):o Brainstorm new product features to strategically surpass the in-market competition and prepare benchmarks to help it get implemented across different geo.o Conduct A/B test on new product designs for performance.o Analyze results, prepare benchmarks and make future recommendations to the team.

Noida Area, India

• Team Handling.• Providing Marketing Solutions and Servicing to the client companies.• Selling web based promotional products of the company.• Responding to the enquiries made by new and existing clients.• Devising strategies to promote our company in North India market.• Maintaining coordination between the client and various depts.• Making sure to end sale with post sales activities.• Working on STS (Sales Tracking Software), Web stats etc.

New Delhi Area, India

Kips Publishing World, New Delhi. (July’09 – Jan’10)  Worked as Territory Manager in Kips Publishing, Delhi.Job Responsibilities:• Organizing and Conducting workshops• Meeting clients as well as prospects and interacting with them.• Developing new clients for the company and conducting market research.• Using Client Relationship Management with the existing clients.• Meeting dealers and preparing their database.• Giving presentations to the faculties and principals of various schools.