• Built the line and scaled the company from a small business to multi-million dollar company with brand presence in 6 countries across the globe. • Planned and drove the product assortment from concept to commercialization based on sound market research, identified consumer trends, sale able designs and competitive analysis.• Developed an IT roadmap to support product lifecycle management- merchandise planning, design functions, product costing matrix, vendor score cards and other attributes.• Developed various upper materials, leathers, components and maintained MBOM, tech packages for both in-house and for private label account.• Refined prototype samples for design, function, manufacturability and cost reduction. Reviewed and approved last, patterns, fit series, outsoles and leathers prior to production.• Analyzed and monitored product performance, sales, margins, and sell-through.• Built vendor compliance manuals to standardize processes, solicited RFP’s and BAFO’s from the vendors to encourage competition, evaluated risk and improved supply chain contingencies. • Built and energized the team by creating a sense of ownership, empowerment, continual motivation, encouraged employees to take calculated risk in order to meet quality, service and profitability goals.• Created effective team communication environment on sampling, production status and deliveries.• Built and maintained a robust ongoing product enhancement programs to encourage innovation, meliorate quality, reduce purchase price, maintain supply continuity and mitigate supply risk. • Developed sourcing strategies and contingency plans. Negotiated MOU’s, licensing and product exclusivity with licensors. • Maximized the opportunity to reach and win the target consumers through effective product lifecycle management, quality management and vendor management.

• Developed new business and department that grew to $ 60 million in annual sales in 4 years, through better product mix and marketing.• Identified vendors and assisted buying team from Europe leading departmental stores.• Coordinated with buyers and followed up with vendors at various stages of product development. • Developed seasonal milestone calendar and tools to improve operations and to facilitate rapid decision-making resulting in quality controls and cost reductions. • Conducted technical workshops with vendors to comply International AQL quality standards.• Ensured 99% on time deliveries of orders through better planning, mapping and organization.