Category Management for Services

1)Building E commerce and Modern Trade Channels for the Brand Hilife2) Managing Amazon, Flipkart, Nykaa, Myntra direct accounts and scaling it up with strategic mindset.3) Creating Brand value though targeting the right customer segment and positioning 4) Owner of P&L 5) Building D2C Brand website to develop long term roadmap with best of technology platform

1. Managing P& L | brand partnerships for electronics. 2. Monetization closures and building brands on platform.3. Outreach to brands / Key Accounts which have potential for sales. 4. Building Sales and Profitability Targets for each of these accounts and delivering on them. 5. Planning merchandising and promotional activities.6. Managing Relationship for brands & new initiatives in conjunction with functional team.

1. Handled Top contributing revenue sellers, brands and LFR’s. 2. Responsible for gross margin and net margin of the category business.3. Responsible for Brand on-boarding, Catalogue expansion and enhancement.4. Building with retention and developing relationships with Key Accounts.5. Responsible for market research on price data, product movement, competition pricing, product bundling, etc.

1. Building with retention and developing relationships with Key Accounts and Brands at National level.2. Monetization closure and promoting brands on platform to get revenue. 3. Strategic Consulting, including business plan & sales strategy development and inventory planning.4. Responsible for gross margin and net margin of the category business.5. Catalogue expansion and enhancement.6. Responsible for market research on price data, product movement, competition pricing, product bundling, etc.7. Derived strategic project Lens and Fortuna for improvising customer experience. 8. Awarded as best performer in festive season sales for seamless functioning and target achievements. Workshops: Customer experience and seller ecosystems1. To showcase the quality and appropriate image on products for right consumer buying.2. Complete filters to educate end customer for right purchase.3. Auctioning product deals for big promotions and inventory availability at right price.4. Seller Loyalty program: Build point base seller loyalty program to improvise seller ecosystem.

1. Managing and Responsible to improve online Mobile & Desktop sales, conversion and social media. 2. Closely worked on Weekly online campaigns plus chose the content, products and Digital Marketing through various channels. 3. Acquisition of new brands to get the best promotions and offerings.4. Web Tracking & Analysis of impressions, visits and conversions. 5. Deciding on commission structure, promotions, markdowns & product pricings (including promos & overrides).

1. Operations management of Digital Xpress and mini DX stores.2. New Store openings of Xpress format.3. Facilitating as trainer for CDIT. 4. Demonstration of target versus Achievement.5. Managing sales and Promotion Activities together with Cross tie-ups with other retailers Like Shoppers Stop, Lifestyle etc. 6. Compiling of Weekly, Monthly and Quarterly Business MIS Reports for Targets & Sales Projections.7. Managing Area Sales and various business parameters of Electronics.

1. Plan, develop and execute various corporate requirements.2. Optimize Off Line Brand Awareness through Public Relations and Networking.3. Assist with Product Positioning and Proposition Development for Promotion.4. Successful in building Relations with Decision Makers resolving critical problem areas and delivering commitments.5. Consulting and educating customers to buy the right products as per their need.