Mayank Sharma Email & Phone Number

Mettlach, Saarland, Germany

Berlin, Germany

Berlin, Germany

Berlin Area, Germany

Berlin Area, Germany

• Analyzing customer behavior and interests, develop segmentation strategies and implement them in marketing campaigns as well as triggered messages.• Responsible for the Development and implementation of CRM strategies encouraging B2C and B2B customer retention and customer loyalty.• Providing leverage for the entire marketing team ensuring greater campaign effectiveness by designing target groups.• Driving projects such as extending our CRM platform structure and architecture, and setting up relevant reporting structures.• Responsible for the operative steering of all CRM campaigns in pre-sale and post-sale stages, retention campaigns, testing, and reporting.

Berlin

• Designing custom reports and customer segmentation to evaluate channel interplay, new customer value, retargeting strategies, and audience definition.• Optimizing & generating website traffic through various SEA/SEM tools e.g Google Analytics, Google AdWords, Google Tag Manager.• Handling Lead Generation by taking responsibility for prospecting, qualifying and generating new sales leads.• Managing & monitoring Email Marketing Campaigns using various email marketing tools e.g. Hubsell, Mailchimp.• Managing & updating the company database and customer relationship management systems (CRM). i.e Freshsales.• Collecting quantitative and qualitative data from sales & marketing activities.• Performing market analysis and research on competition.• Forecasting Sales & creating reports for the sales team.• Developing new strategies for boosting sales.• Identifying new target markets for the company.

Noida Area, India

• Developed and implemented strategies to improve global customer retention including CRM and loyalty performance for clients.• Initiated retention campaigns across various channels and took responsibility for evaluating relevant data for further optimization.• Provided consultancy services to clients.• Maximized revenue by converting users into loyal customers through various retention activities and data-driven segmentation and email campaigns.• Attracted new clients & acquired projects in the existing market environment.• Maintained a competitive and performance-oriented overall organization.

Noida Area, India

• Assisted customers on various banking queries.• Resolved issues of lost and stolen debit and credit cards.• Filed Visa cases (Emergency Cash Disbursement for Stranded Customers).

Noida Area, India

• Worked as a CRM executive with US telecom industry clients.• Worked on automating CRM workflows.• Creating email campaigns for different customer segments based on RFM analysis to achieve maximum success.

Master’S Degree, International Business

Bachelor Of Computer Applications, Computer Science

High School