As the Deputy General Manager of Business Development at a premier Branding and Exhibition Agency. I cultivate strategic client relationships, oversee budgeting and financial performance, and lead a high-performing team to develop innovative marketing strategies. Additionally, serve as brand consultant, leveraging market insights to deliver tailored solutions that elevate brand visibility and engagement for the clients.

Client Portfolio: Logitech, SanDisk, WD, TP LinkA blend of ATL and BTL, I’ve managed both the strategic and creative sides of projects, from design retainerships to retail production. Leading a team of client servicing, designers, and bilingual copywriters, I oversaw retail activations, window displays, POS stands, and more. I ensured seamless execution, nurtured vendor relationships, and drove campaigns, all while uncovering business opportunities through cross-selling.

Client Portfolio: Ebroker and Hubbe - AustraliaI engaged with SMEs in Australia to understand their financial needs, managed the full sales cycle, and built strong client relationships. Using CRM software, I analyzed data, qualified loan eligibility, and connected clients to financial consultants. I tracked sales targets, reported account statuses, and provided solutions to customer issues, all while ensuring compliance with company policies and procedures.

Client Portfolio: Meeras, Sobha, AW Rostamani, Dubai Parks and Resorts, Galleria Mall (Abu Dhabi), etc.I managed client relationships, understood their requirements, and oversaw the planning and delivery of artworks and installations. Coordinating with creative and production teams, I provided design feedback and ensured timely completion of projects in line with campaign deadlines. Additionally, I identified new opportunities within existing accounts to drive business growth for the agency.

Client Portfolio: Jashanmal National Company (Home Appliances and Travel Accessories), Arabian Travel AgencyI collaborated with brand managers to understand their advertising and branding needs, developing targeted marketing strategies and media plans within budget. I selected media channels and created advertising materials such as print ads, radio spots, jingles, billboards, and SMS campaigns. I presented creative work to clients, ensuring it met their requirements with meticulous attention to detail.

Client Portfolio: TATA Motors, Hyundai, Maruti Suzuki - Corporate and DealersI started as an Account Executive in 2009 and was promoted to Account Manager in 2012. My role focused on maximizing profits through strategic media planning across various platforms, including print ads, radio, and roadshows. I pitched to potential clients, understood their target audience, and recommended the best marketing strategies to meet their goals.

It was an incredible experience!As an intern, I got to be right in the middle of all the action between the Client Servicing and Creative department. I loved being part of those brainstorming sessions where ideas just flowed, and I could help shape them into something real and exciting.Working with the designers was a blast—seeing how our collaborative ideas transformed into visuals was beyond satisfying and getting involved in preparing presentations for clients taught me a lot about tailoring advertising strategies to their specific needs.