Checking the number of active users, active installs and uninstalls. Strategizing on daily basis on how to increase the retention rate. Handling all social channels including Email Groups, Facebook, LinkedIn, Twitter, Instagram. Brain Storming with the team to how to maximize the app downloads. Analyzing the data generated.

• Expert level experience in Google Adwords, Google Analytics, Webmasters Tool, Web Trends, Email Marketing in implementation, projection and improvisation of organic and paid campaigns.• Developed editorial calendar to improve rollout of more frequent and higher quality content to website and social media platforms.• Handling responses on all the social channel. (Facebook, LinkedIn, Twitter, Instagram)• Manage the digital marketing team from different domains SEO, SMO, Web Analytics, Web Design & Development.• Creating and Managing Email Automation Campaigns for generating leads.• Implemented SEO strategies for website including layout, content optimization, keyword structuring, etc.• Conducting keyword and competitor research and working with content and creative teams to execute recommendations.• Measure and report on the business impact (ROI) of search program.• Track, report, and analyze Digital Media and SEO performance on a weekly/monthly/ yearly basis. Derive and apply actionable insights.• Monitor the world of search engines (Google, Yahoo, Bing) to ensure compliance with guidelines and algorithms.• Manage and coordinate the creation of marketing collateral and content including social media, websites, newsletter and emails.

• Developed and managed digital pay-per-click advertising programs using Google Adwords.• Proven understanding and implementation of pay-per-click, google analytics, social media.• Manages digital budgets and improves performance of Paid Search advertising and organic search traffic.• Produced monthly performance reports for clients for SEM programs utilizing reporting tools such as Google Analytics.• Collaborated with Content Team to promote blog posts and guest posts.• Provided market research, forecasts, campaign results, and consumer trends.• Served as Project Lead for website re-design.• Assisted in providing ROI analysis of clients digital marketing campaigns.• Performed monthly adjustments on client accounts/campaigns in Google AdWords and social media channels in order to maximize performance within current budget.

• Managing service operations with focus on implementing policies & procedures.• Identifying improvement areas & implementing measures to maximize customer satisfaction levels.• Solutions-driven, customer centric professional with significant experience in handling all aspects of service functions.• Involved in Non-Voice operations – customer queries and complaints handled through emails and letters.• Handle and resolve critical quality problems using research abilities.• Hands-on experience with statistical data collection and quality administration.• Strong analytical skills, combined with effective communication, organizational skills and planning ability.• Managerial qualities– Time management, project leadership and teamwork. • Independent and self-directed – Can work with minimum or Zero supervision.

• Handling inbound queries for the customer through call / email.• Understanding the issue and providing FCR.• Managing the issues under given TAT.