Scaling ONDC, SaaS and Food Delivery verticals @ Magicpin• Lead PM for the ONDC (Open Network for Digital Commerce) initiatives vertical at Magicpin• Lead PM for the Tata Neu (TSP) Food Delivery Category Product• New Initiatives & Growth - Food Delivery (ONDC in a Box) experience

𝐁𝟐𝐁 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 (𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐉𝐨𝐮𝐫𝐧𝐞𝐲𝐬)• Led the FMCG Procurement Digital Product to define the Process flows, Digital Customer Journeys and User Experiences for enabling seamless procurement of FMCG product portfolio from 400+ National and International Brands• Owned the Product Roadmap, Development Sprints and Backlog Prioritization. Responsible for key metrics such Net Promoter Score, Business Impact Value and Product Adoption• Implemented contemporary Agile practices and managing stakeholders from multiple teams, such as Supplier Relations, Pricing, Central Procurement & Supply Chain, Finance Controller etc.𝐃𝐚𝐭𝐚 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 (𝐁𝐈 & 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬)• Worked as PM for the Business Intelligence (BI) and Customer Analytics groups to design the Data Platform at ElasticRun and integrate it with the overall E-commerce product for better decision making across the organization. Responsible for metric definitions and tracking for multiple new initiatives and projects• Entrusted with creating a Data Driven culture across the organization through effective Data Discovery Practices, Data Governance, Visualization and Persona based Data Experiences𝐃𝐚𝐭𝐚 𝐒𝐜𝐢𝐞𝐧𝐜𝐞 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬• Worked on identifying and implementing multiple use cases for Data Science Applications such as Risk & Fraud Detection Platform and Recommender System

• Worked closely with the Product, Data and UX teams to design the User Journey and UI for the Analytics Dashboard to be used by the internal teams for tracking the platform metrics and to monitor the historical changes in customer data on the Justdial platform• Designed the framework for tracking different success metrics/KPIs to monitor Engagement, Conversion and Revenue generation through the JustDial App and website

• Designed the End-to-End Customer Journey for a new User Testing Platform pilot for the organisation• Designed the KPI/Metrics Tracking Framework for the digital products of the clients in the BFSI sector• Researched User Experience and Analytics tools for the firm, including Road-mapping tools, Heat-mapping Tools, A/B Testing tools, Wireframing & Prototyping tools etc.

• Owned the improvement and tracking of the end to end Product Funnel for the Internshala Recruitment Product (Web & App). Responsible for designing Customer Journeys and interventions to improve the conversion at each stage of the funnel. Ran multiple A/B tests with the Analytics team to validate the product ideas and push for the next phase of Product Growth• Ideated and built Internshala Messaging Platform (IS Chat) from scratch to enable direct communication between recruiters and applicants within the platform. Designed relevant nudges and product messaging, resulting in the messaging platform being used for over 4 lakh times within 1 month of going live. Received special mention from the CEO for leading and executing one of the largest product upgrades to the Internshala product• Implemented Gamification modules within the platform resulting in significant growth of engagement metrics on both the applicant and recruiter sides• Extensively interacted with the users along with the customer success teams to understand pain points, articulate problem statements, develop hypotheses and build solutions to enhance the user experience• Worked on Product Roadmap, Metric definitions, PRD development, Mockup creation, Usage Analytics and post-live tracking and support