Digital Marketing Specialist
CurrentPiloted and actualized end-to-end online marketing endeavors for Realty Studios. Leveraged analytical findings to elevate online prominence and achieve higher conversion metrics. Offered expert strategic and technical counsel in the subsequent domain.Key Responsibilities & Achievements:- Assisted Realtors and Real Estate Brokers in facilitating over $1 billion in residential and commercial real estate transactions in 2022 by curating strategic content to highlight the prime features of properties.- Oversaw a comprehensive range of digital campaigns, including PPC (Google Ads, Bing Ads, Facebook campaigns) and Remarketing campaigns.- Expertly optimized campaigns, reducing costs and enhancing performance- Pioneered data-informed website improvements- Articulated key performance indicators and compiled strategic reports, integrating qualitative and quantitative metrics for a comprehensive view.- Championed A/B split-testing to refine marketing tactics and ensure optimal engagement.- Spearheaded website design and prototyping initiatives from conception, ensuring best-in-class UI/UX design principles anchored in CSS and HTML. - Developed high-converting landing pages tailored for Google AdWords and Facebook Advertising Campaigns.- Maintained vigilance on website hosting environment, ensuring optimal uptime and performance.- Proactively identified and rectified website errors, ensuring a seamless user experience.- Executed cutting-edge SEO strategies: code optimization, link-building, and meta-tag creation, ensuring our digital assets rank prominently.