Mayank Dhiman Email & Phone Number

North India

Chandigarh, India

• Responsible for Sales, GMV Targets, Operational excellence, process adherence, High Margin SKU penetration. Scaled Business 7x in a span of 14 months. Part of a successful CM1 & CM 2 (Step closed to EBITDA positive).
• Spearheaded team of 5 Territory Sales officers and 50 FOS across 70 active pincodes across Chandigarh tricity, Patiala & Ambala
• Successfully launched new cities to grow the existing Buyer portfolio from3500 to 4800
• Launched and penetrated private label across all active pincodes (Portfolio Shaping and Focus on High growth category)
• Build and designed the city FOS numbers as per the Budgeted head count. Beat planning and mapping was done accordingly
• On-boarded & Managed profile of 485 buyer's on Running account credit model delivering 1.7Cr of GMV M-O-M

Chandigarh, India

• Successfully brought the Next Day Delivery [NDD] to 98% by working closely with Operations team. Identified Pincodes, Buyers, FOS which were impacting the Delivery matrix.
• Ensuing CPK [Cost per kilo] is brought down by focusing on higher tonnage SKU’s in satellite towns [Ambala & Patiala] Especially at the time when CM journey is at Focus.
• Bridged the Gap b/w Ground Demand team and Local Operations team for better NDD %
• Proactively involved in routing plan for better Delivery timings

Chandigarh, India

• On-boarded & acquired 40+ Banquets that would generate an annual net revenue of $2.4 million
• Focused on high GMV contributing assets for (1) Higher take rate negotiations (2) Promoting Weddingz.in partnered vendors (3) maintaining healthy relationship with asset owners for growth and retention.
• Sales & Operations:- Hired a young, status-quo challenging team of over 25 banquet managers/GM that thinks from first-principles.- Structured the entire sales and marketing team in SOB and MG properties by working.
• SOB [Leased/Flagship Venues] - Acquired 2 well established banquets in tricity on WSOB (Weddingz self operated business) model that would contribute to more than 12% of the entire city’s GMV. Headed the entire.
• Marketing - OOH Campaigns in Chandigarh for 90 days – strategically selecting sites for max consumer reach & brand recall; segmented SEM, SEO, and AdWords campaigns using regional keywords, vernacular push SMS, 3P.

Gurugram, Haryana, India

• Responsible for contracting properties PAN India and maintaining a healthy rake rate of 25%
• Individual Contributor-Acquired 700 New Hotels and alternate accommodations
• Unlocking Premium Accounts-Initiated and successfully executed exclusive association with Haryana Tourism.
• Alternate accommodation drive - Lead a team of 4 BDEs in Goa and strategically acquired 115+ properties in order to build a strong supply market wrt competitive online portals

Gurugram, Haryana, India

• Project Title: A study on monitoring the performance of brands:
• Planning the market research.
• Analyzing the market segmentation, researching and providing input data to the field team based on customer requirements.
• Analyzing the data retrieved by the field team to create a business profile for the customer to include vision, value, strategy and objectives.
• Create a Business case and present to prospective customers.

Bachelor Of Business Administration - Bba, Business Management, Accounts, Economics

Master Of Business Administration - Mba, Sales, Distribution, And Marketing Operations, General