Responsible for Sales, GMV Targets, Operational excellence, process adherence, High Margin SKU penetration. Scaled Business 7x in a span of 14 months. Part of a successful CM1 & CM 2 (Step closed to EBITDA positive) journey at Udaan in one of the most profitable region• Spearheaded team of 5 Territory Sales officers and 50 FOS across 70 active pincodes across Chandigarh tricity, Patiala & Ambala• Successfully launched new cities to grow the existing Buyer portfolio from3500 to 4800• Launched and penetrated private label across all active pincodes (Portfolio Shaping and Focus on High growth category)• Build and designed the city FOS numbers as per the Budgeted head count. Beat planning and mapping was done accordingly• On-boarded & Managed profile of 485 buyer's on Running account credit model delivering 1.7Cr of GMV M-O-M

• Successfully brought the Next Day Delivery [NDD] to 98% by working closely with Operations team. Identified Pincodes, Buyers, FOS which were impacting the Delivery matrix.• Ensuing CPK [Cost per kilo] is brought down by focusing on higher tonnage SKU’s in satellite towns [Ambala & Patiala] Especially at the time when CM journey is at Focus. • Bridged the Gap b/w Ground Demand team and Local Operations team for better NDD %• Proactively involved in routing plan for better Delivery timings

• On-boarded & acquired 40+ Banquets that would generate an annual net revenue of $2.4 million• Focused on high GMV contributing assets for (1) Higher take rate negotiations (2) Promoting Weddingz.in partnered vendors (3) maintaining healthy relationship with asset owners for growth and retention.• Sales & Operations:- Hired a young, status-quo challenging team of over 25 banquet managers/GM that thinks from first-principles.- Structured the entire sales and marketing team in SOB and MG properties by working closely with Demand heads of the respective regions- Worked with the NVS (non venue services) team and finalized end to end agreements between asset owner and NVS team• SOB [Leased/Flagship Venues] - Acquired 2 well established banquets in tricity on WSOB (Weddingz self operated business) model that would contribute to more than 12% of the entire city’s GMV. Headed the entire acquisition process, negotiated and finalized the lease amount with asset owners.• Marketing - OOH Campaigns in Chandigarh for 90 days – strategically selecting sites for max consumer reach & brand recall; segmented SEM, SEO, and AdWords campaigns using regional keywords, vernacular push SMS, 3P partnerships for combined offers, Social Media Influencers partnership and more

• Responsible for contracting properties PAN India and maintaining a healthy rake rate of 25%• Individual Contributor-Acquired 700 New Hotels and alternate accommodations• Unlocking Premium Accounts-Initiated and successfully executed exclusive association with Haryana Tourism.• Alternate accommodation drive - Lead a team of 4 BDEs in Goa and strategically acquired 115+ properties in order to build a strong supply market wrt competitive online portals

Project Title: A study on monitoring the performance of brands:• Planning the market research.• Analyzing the market segmentation, researching and providing input data to the field team based on customer requirements.• Analyzing the data retrieved by the field team to create a business profile for the customer to include vision, value, strategy and objectives.• Create a Business case and present to prospective customers.