• Planned features from scratch while targeting specific user segments.• Shipped features for mass audience app with over 
5 Million+ installs.• Revamped the design process improvised design workflows.• Improvised product experience for 200K+ DAUs.• Enhanced completion funnels by 60%.• Managed multiple revenue & monetisation focused projects with product owners to deliver exceptional results.• Amassing 100K+ MAUs within 12 week period.• Mentored and led a team of associates. • Gamified user experiences to boost engagement and retention rates.

Led UX design for Reckitt's ENFA department, achieving exceptional results in the APAC and US regions.• Improved user satisfaction and 30% increase in completion rate, across funnels.• Reduced time-to-homeScreen by 50%.• Doubled in trial conversion rate, to reach 60K*.• Boosted engagement for Features.• Streamlined shipping cycles for faster delivery.• Designed effective lead generation strategies and optimised for better conversion rates.• Gamified special features to enhance user engagement and retention.

Successfully managed diverse client portfolios from industries such as• EdTech, logistics, FMCG and aggregator businesses while running a tech and design agency.• Handful on hardware IoT project Clients.• Learnt invaluable lessons on starting and growing a business while balancing responsibilities.• Doubled in all aspects Month-over-Month - Revenue - Portfolio