Credit Cards Business Product Management

• Managing partnerships with Bank, Network partners & Internal stakeholders for co-branded card launch• Stakeholder Engagement with Marketing, Technology, Finance & Vendors for building product & platform• GTM: Identifying target customer base & driving corporate card sales through strategic sales channels

• Business Planning & Management: Preparing data-driven insights & management presentations, assisting in delivery of core business vectors, improving revenue generation from the clients- P&L, budgets, exceptions, audit, CRM• Managing relationship with 20+ large government accounts (asset & liability)• Preparing Credit Appraisal Memos (CAMs) detailing client's business requirement, management and financials & presenting to approval committee for credit limit sanction, modification & renewal

• Acquisition Strategy with Business Heads: Formulating AOP (product, channel & region-wise strategy), sales targets, manpower productivity, incentive planning & driving business growth through policy changes• Digital transformation: Implemented CRMnext tool across entire credit card vertical to digitize & centralize lead capturing; Trained 250+ RMs on the platform & coordinated with tech team for product modification • Growth Marketing: Increased card sales through cross-sell initiatives with Inbound Channels & periodic marketing campaigns, organizing nation level sales contests, developing modules & training sales officers• Analytics Head: Led a team of 8 employees to prepare 70+ MIS dashboards including channel, product & region performance reports, 1000+ Employee Scorecard, MD & ED presentations & business insights

• Go-to-market strategy for Bosch to foray into water purifier business- Extensively used multiple databases & excel modelling to gather and analyse the information. Identified 16 segments requiring high-capacity water purifier and conducted primary and secondary research across 640 districts to assess demand• Rural Market entry strategy for Eureka Forbes- Identified high potential distribution and financing channels across MFI, NBFC & NGO for partnering in water purifier sales; Developed operational model & partner selection framework; managed partnerships with potential partners & handholding product sales & marketing• Investment landscape study for Private Equity fund- Conducted market research and analysis, product/ service evaluation and review of industry trends in financial services, healthcare, energy & education sectors; Developed detailed financial models to evaluate the investment landscape- risks, cost of capital, return on equity, capital structure and exit options- to identify investment worthy sectors

• Provided end-to-end technological & operational support to CBI in enrolling 58,000 rural customers across 270 villages in Haryana via POS machines, bank a/c opening, card embossing & dispatch• Instrumental in stakeholder buy-in and front-ended implementation with Bank, 100+ BC agents & bureaucrats