Business Operations Associate
Mumbai, Maharashtra, India
- Scaled two owned and operated mobile apps as well as for top grossing categories in the US market, achieving a collective revenue of over $5M+.
- Successfully led media buying campaigns across Google Ad platforms, strategically utilizing search ads, display ads, and UAC campaigns. This resulted in securing over 1M downloads for two mobile applications.
- Leveraged data analysis and visualization techniques, utilizing internal software and Tableau, to optimize application performance and drive business growth.
- Orchestrated seamless collaboration between various teams (including tech, design, copy, data, and media buying) to align product vision and objectives and Identified growth opportunities through data-driven insights.
- Led strategic planning efforts, conducting comprehensive market analysis and competitor research to identify key growth opportunities.