Mayank Phaugat Email & Phone Number

Noida, Uttar Pradesh, India

In my role as an Executive, I am responsible for developing and executing data-driven marketing strategies that enhance online visibility and drive measurable results. My key responsibilities include:• Campaign Management: Managing and optimizing PPC (Pay-Per-Click) campaigns across multiple platforms including Google Ads, Facebook Ads, LinkedIn Ads, and Taboola Ads. This involves setting up campaigns, monitoring performance, and making data-driven adjustments to improve ROI.• Analytics and Reporting: Conducting thorough marketing analytics using tools like Google Analytics and Tableau to track and measure campaign performance. I generate detailed reports that highlight key metrics and provide actionable insights for future campaigns.• SEM: Implementing SEM (Search Engine Marketing) strategies to improve search rankings and increase website traffic. This includes keyword research and managing paid search campaigns.• Conversion Rate Optimization (CRO): Analyzing user behavior and campaign data to identify opportunities for conversion rate optimization. I run A/B tests and other experiments to improve landing page performance and overall conversion rates.• Collaboration and Strategy: Working closely with the marketing team to develop comprehensive marketing strategies that align with business goals. I contribute to brainstorming sessions and strategic planning meetings to ensure our campaigns are innovative and effective.• Continuous Learning: Staying up-to-date with the latest trends and best practices in performance marketing and digital advertising. I actively seek opportunities for professional development to enhance my skills and knowledge.

Noida, Uttar Pradesh, India

• Spearhead comprehensive reporting processes for digital marketing campaigns, leveraging analytics tools to extract meaningful insights, key performance indicators, and trends.• Implement data-driven strategies to optimize campaign performance, providing actionable recommendations based on analytical findings.• Help with content scheduling and distribution across various platforms, ensuring error-free postings aligned with distinct country time zones.• Collaborate with cross-functional teams in day-to-day responsibilities.