With over 18 years of experience across Food Retail, Media, Entertainment, e-commerce, Tech, and Startups, I excel at driving business growth through innovation, strategic vision, and people-centric leadership.As Chief Marketing Officer at Domino's Pizza Indonesia, I oversee Marketing, Digital Business, Customer Service, Data Insights, New Product Development (NPD), Creatives, and IT. My role focuses on driving same-store sales growth, enhancing brand strategy, and optimizing marketing execution. I have implemented transformative strategies that boosted profitability and expanded market reach while fostering innovation through cross-functional collaboration.Previously, as Head of Digital Commerce at Domino's India, I led a 28x growth in digital revenue by establishing India's first D2C Hyperlocal Food Delivery Platform. I also successfully launched a hyperlocal D2C startup within six months, overseeing city-wide operations and leading a team of 400+ members.In Indonesia, I spearheaded many innovative viral social media campaigns, like Viral Pizza, Makeover, Pizza Cheaper than Petrol, the 2-Minute Pickup Guarantee, the industry-first WhatsApp Bot and Southeast Asia's highest brand's online channel contribution, transforming Domino's into a high-performing challenger brand. My expertise spans digital transformation, multi-outlet retail growth, and ROI-driven marketing strategies.I'm passionate about building high-performance teams, mentoring future leaders, and fostering collaboration. I lead and nurture cross-functional teams, creating a culture of innovation where each individual contributes to business success.I've been recognized globally and have spoken at international conferences on e-commerce, leadership, and digital transformation. My dedication to excellence is reflected in numerous awards for data-driven marketing and customer experience.Key Skills:Multi-outlet retail and operational leadershipDigital transformation and data-driven marketingStrategic partnerships and long-term business growthHigh-performance team leadership and mentorshipP&L management and financial oversightMy career is defined by self-discipline, motivation, and confidence. My passion lies in helping businesses and teams grow by unlocking their potential, leveraging data, and creating lasting impact.