Mayank Yadav Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

- Go-to-Market Strategies: Formulated and executed comprehensive go-to-market plans for new product version launches, resulting in successful market entry and rapid adoption.- Global Account Strategy: Devised and optimized direct selling strategies for top global accounts. Played a key role in fostering channel relationships with major hyper-scalers like Google Cloud and SAP, enhancing sell-through motion and maintaining prime positioning in Cloud marketplaces.- Lead Generation and Pipeline Development: Spearheaded marketing programs that significantly increased the sales pipeline. Focused on targeted marketing campaigns to enhance brand awareness and reach customer segments effectively.- Partnership Development and Collaboration: Forged and nurtured strategic partnerships and collaborated with key technology partners, including Google Cloud, for co-marketing initiatives. These efforts amplified reach and strengthened Pluto7’s market position, while also co-creating effective marketing strategies and materials to maximize impact.- Global Market Expansion: Strategically orchestrated Pluto7’s expansion into international markets, prioritizing the company’s growth in North America while successfully extending our footprint into EMEA regions.- Industry Recognition and Awards: Championed initiatives that earned significant industry accolades, effectively elevating Pluto7's stature as a frontrunner in the data analytics domain. - Content Optimization and Data Visualization: Utilized data visualization tools like Looker and Generative AI for optimizing content delivery, ensuring the right place and time for impactful content generation.- Performance Analytics: Utilized advanced analytics tools to measure campaign effectiveness and ROI, continually refining marketing tactics based on data-driven insights.

Bengaluru, Karnataka, India

- Product Strategy and Execution: Developed and implemented marketing strategies for Pluto7’s Decision Intelligence Platform Solutions, driving increased product awareness and adoption.- Market Research: Conducted thorough market analysis to understand customer needs and industry trends, informing product positioning and messaging.- Content Creation: Led the creation of engaging marketing content, including whitepapers, case studies, videos, and blog posts, to articulate the value proposition of Pluto7’s solutions.- Campaign Management: Managed and executed marketing campaigns across multiple channels, driving product awareness and customer engagement.- Demand Generation: Oversaw the development and implementation of effective demand generation campaigns, leading to increased leads and sales conversions.- Customer Journey Optimization: Analyzed and optimized the customer journey, from awareness to purchase, enhancing customer experience and satisfaction.- Sales Enablement: Worked closely with sales teams to develop effective sales enablement tools and resources, improving sales pitches and product demonstrations.- Analytics and Reporting: Monitored and analyzed campaign performance, using insights to optimize future marketing efforts and demonstrate ROI to stakeholders.- Event Management: Strategically showcased Pluto7 at industry conferences and webinars, enhancing brand presence and engaging with potential customers.

Bengaluru, Karnataka, India

- Product Positioning & Messaging: Developed unique value propositions for InstaSafe's products, enhancing market positioning and brand appeal.- Market Analysis & Insights: Conducted in-depth market research to inform product development and innovative marketing strategies.- Go-to-Market Strategy: Led the execution of go-to-market plans, ensuring successful product launches and market adoption.- Content Strategy & Digital Marketing: Managed diverse marketing materials creation, driving engagement through SEO, SEM, social media, and email marketing.- Stakeholder Engagement: Engaged key clients for feedback, refining products and boosting customer satisfaction and loyalty.- Demand Generation: Developed strategies to increase lead generation, pipeline growth, and revenue with a data-driven approach.- Multi-Channel Campaigns: Orchestrated campaigns across various channels, optimizing for maximum engagement and conversions.- Marketing Automation: Implemented and optimized marketing automation tools for improved efficiency and targeting.- Sales & Marketing Alignment: Ensured marketing activities supported sales goals, refining lead scoring and management for better sales efficiency.- Budget Management: Managed marketing budget, optimizing resource allocation for maximum impact and ROI.- Channel Partner Marketing: Led initiatives generating substantial pipeline value and revenue growth.- Product Launches: Successfully launched Zero Trust Suite, increasing customer base and recurring revenue.- Inbound Marketing: Created and executed inbound marketing strategies, significantly increasing lead generation.- Customer Satisfaction: Improved service quality, resulting in higher NPS scores and customer retention.- Strategic Partnerships: Managed partnerships and joint strategies with key industry players like AWS, Ingram Micro, and HPE.

Bengaluru, Karnataka, India

- Go-to-Market Strategy: Developed and executed go-to-market strategies for SMEs across sectors like retail, cybersecurity, fintech, telecom, e-commerce, SaaS software, and healthcare.- Digital Marketing Innovation: Pioneered the role of Digital Marketer. Recruited and led a digital marketing team, substantially improving campaign ROI and client satisfaction rates.- PPC Campaign Management: Managed PPC campaigns across multiple platforms, optimizing ad spend and enhancing ROI. Coordinated cross-channel campaigns, leading to a notable increase in engagement.- Marketing Automation: Implemented marketing automation processes for SaaS products, dramatically reducing campaign execution time.- Strategic Planning: Led the development and execution of comprehensive marketing strategies, resulting in client acquisition and revenue growth.- Team Leadership: Managed and mentored a dynamic team of marketing professionals, fostering innovation and continuous improvement.- Market Analysis & Research: Conducted extensive market research and competitor analysis, driving effective product positioning and messaging.- Content Creation & Brand Building: Directed the creation of impactful marketing materials and played a key role in enhancing brand recognition and presence in the market.

Pune, Maharashtra, India

- Project: Played a key role in the design, construction, and configuration of a specialized job recruitment application. This tool was intricately tailored to align with specific business processes and application requirements, resulting in a significant enhancement in recruitment workflow efficiency.- Technical Proficiency: Gained extensive foundational training in Software Development, achieving proficiency in an array of programming languages and tools. This includes expertise in Salesforce Development (SFDC), Apex programming, Java, RDBMS, HTML, CSS, and JavaScript.- Innovation and Design Thinking: Completed an intensive corporate training program in Design Thinking. This training equipped me with advanced skills in creative problem-solving and innovation, principles I continue to apply in project execution and various tasks.

Myinkchef- Concept: A Behance-inspired marketplace specifically designed for emerging artists.- Impact: Provides a platform for artists to showcase their work and offer freelance services, fostering a vibrant community of creatives and clients.Elan Academy- Niche: Tailored educational platform for working professionals.- Advancement: Focuses on skill enhancement to facilitate career advancement, aligning learning paths with professional growth objectives.Techcity Services- Services: Specialized in IT and tech solutions for Small and Medium Businesses (SMBs).- Unique Offering: Provides Annual Maintenance Contracts (AMC) for organizations, ensuring seamless tech support and service.

- Google Startup Weekend: Actively involved in orchestrating this entrepreneurial event, fostering networking, idea exchange, and startup cultivation.- XIMB Xavion: Contributed to the success of this premier business school event through strategic planning and execution.- TATA Glocal Summit: Assisted in hosting this global summit, focusing on networking and knowledge sharing among industry thought leaders.- Invest in Odisha: Engaged in this prestigious event promoting investment in the region, highlighting the potential for business and growth in Odisha.- KIIT Fest: Played a pivotal role in organizing, bringing innovative ideas and efficient coordination to this significant techno-culture festival of KIIT University.

- Role Overview: Spearheaded community outreach initiatives under the umbrella of Enactus, an international non-profit organization dedicated to leveraging entrepreneurial action for social betterment.- Impact: Positively affected the lives of over 5,000 local residents, focusing on sustainable and innovative community development projects.- Leadership: Recruited, trained, and managed a dynamic team of 35 members, fostering a culture of teamwork, innovation, and social responsibility.- National Representation: Represented Enactus KIIT at the Enactus National Cup 2016 in Mumbai, showcasing our project's impact and networking with leaders in the field.- Public Speaking: Presented as a speaker at the prestigious event, sharing insights alongside notable figures like Amitabh Kant (CEO, NITI Aayog), Ronnie Screwvala (MD, UTV Group), and Richard Rekhy (CEO, KPMG). This opportunity enhanced our project's visibility and facilitated stakeholder engagement.- Strategic Initiatives: Implemented strategies to strengthen team communication and collaboration, ensuring efficient project execution and maximizing social impact.

Master Of Business Administration - Mba, Marketing

Master'S Degree, Operations And Supply Chain Management

Bachelor’S Degree, Mechanical Engineering