I am the co-founder and inventor at GlassTats, the patented dissolvable drink markers designed to bring a unique touch to any social gathering. Leveraging my passion for innovative solutions, I spearheaded the development and launch of GlassTats, transforming a novel idea into a thriving business. My entrepreneurial journey is driven by a commitment to creativity, sustainability, and excellence in product development. Since launching, I have worked to grow the business by over 300% and to get a trademark for the brand name as well as a patent for the product. In addition to selling directly to consumers, I've also worked to develop many partnerships with many brands to create custom GlassTats to support their growth, marketing and customer experience goals.Check GlassTats out at www.glasstats.com and follow us on IG @glasstats to stay connected as we release new collections in the coming months.

Current work includes: - Moderation of Peer-to-Peer networking group for Digital Product Management leadersAs a Product Management council moderator, I facilitate discussions among top product leaders, creating an environment where trust and vulnerability come together quickly. This foundation of trust encourages leaders to share openly, leading to deeper insights and more impactful decision-making. I curate content and help to steer conversations to address current challenges and future industry shifts to ensure each session provides actionable insights and plants seeds for things to think about in the longer term. My leadership helps drive product success and advances management excellence across diverse industries on my council.Previous work also included, support the CEO in the:- Sourcing and placement of new members- Development of new strategic programs to engage existing members- Moderator training, coaching, and enablement

As a consultant I play several roles:- Develop digital strategy to support company objectives through customer experience improvements- Lead customer testing for complex products integrating physical machines with digital user interfacesMy approach involves a comprehensive evaluation of the entire user journey and experience, seamlessly bridging the gap between physical interactions and digital engagements. By identifying and addressing areas of friction, my work has not only streamlined user interactions but also significantly enhanced product marketability and sales. The improvements driven by these insights led to a reduced burden on customer service functions, demonstrating a direct impact on operational efficiency and customer satisfaction. My leadership in this domain has consistently delivered products that are not only easier to use but also more appealing to our customers, thereby fostering loyalty and driving business growth.In these projects, I support clients with:- Customer Experience Research (interviews, surveys, testing)- Digital Customer Experience Strategy- Process definition and development- Recruiting talent and building Product and Design teams

At Mighty Buildings, I spearheaded a transformative overhaul of the CorpIT function, significantly enhancing operational efficiency and service quality. My strategic approach involved optimizing IT workflows and deploying cost-effective software solutions, which resulted in a marked improvement in issue response times. Additionally, my initiatives led to a substantial reduction in both operational costs and software expenses, further aligning IT services with the company’s broader cost-saving and efficiency goals.

- Customer Experience Research (interviews, surveys, testing)- Customer Experience Strategy

Led the digital strategy, customer experience, creative, development, analytics and production across the Ventyx branded, social, search and partner channels.> Transformed experience of the website, driving increased engagement and website traffic> Increased website conversion rate through a/b testing and content optimization> Increased social following by 40% and engagement by over 1k%> Opened new channel for demand generation (chat) with high conversion rate & ROIAlso responsible for all of the Ventyx Marketing technologies including Marketing Automation (Eloqua), webcasts (WebEx), event registration (Cvent), Community (Jive), Content Management System (Sitecore), Analytics (GA), Data Enrichment (Reachforce) and Live Chat (Olark) to name a few.> Upgraded CMS platform> Led Eloqua database clean up and integration with SFDC> Improved engagement in Ventyx Community by 60% in less than 9 monthsBuilt a team of full time, contractors and agencies from the ground up to drive qualified pipeline and revenue for Ventyx.

I led the production team of 10-15ppl (seasonal fluctuation) and spearheaded the content and assortment launch efforts, playing a critical role in defining and executing the strategic roadmap for the production function. My leadership extended to formalizing management processes, where I introduced structured incentives, rewards, and recognition systems, alongside enhanced planning and performance management strategies. These initiatives not only dramatically improved team morale but also heightened overall productivity and engagement. Additionally, I led the research and implementation of significant process improvements and advanced tools designed to optimize team workflow and communication, making them more efficient and effective. These efforts contributed to streamlined operations and a more agile production environment, supporting Minted’s growth and market responsiveness.

Led strategy development and implementation of the company's global autodesk.com corporate web presence. Led several initiatives to improve experience including a full site redesign, product content redesign, web form optimization, mobile site launch as well as many others. Established and grew a team of product managers, UI designers and web metrics analysts. Introduced analytics, testing and customer research practices to the company.

Responsible for the Travel functionality and experience on the csaa.com website. Aligned cross functional and distributed development teams with a shared roadmap for travel search, mapping, travel content and ratings/reviews functionality.

Responsible for leading teams in the implementation of enterprise portal and content management systems for several fortune 100 companies, including HP and Pfizer among others.

Responsible for supporting clients with the selection of technologies and identification of process improvements to create more effective HR organizations.