Maya Palfreyman Email & Phone Number

New York City Metropolitan Area

​Insights, messaging and storytelling.Quickbase helps teams manage large-scale projects ​and operations, so that they can be more productive.

New York, New York, United States

Lead messaging roadmap and storytelling initiatives for business marketing globally (i.e. business narratives, messaging frameworks, sales enablement, ad campaigns, guides, websites, event presentations/scripts, email marketing and internal comms).Core responsibilities include:• Lead and create the core value proposition and selling points for priority products, including AI, Commerce, Business Messaging and Metaverse ad products.• Create insights-led business marketing narratives and messaging roadmaps in partnership with Product Marketing and research leads for Meta’s highest revenue priorities, including AI-powered solutions, discovery commerce engine and holiday moments marketing.• Combine data and customer insights to achieve marketing and business goals.• Partner closely with sales executives to develop client-first sales materials and enablement tools, gain customer insight that can be incorporated into marketing materials and test new narratives.• Manage a team of copywriters that support global storytelling efforts.• Educate internal teams on how to deliver new business narratives and how to turn data into actionable insights.

New York, New York

• Led marketing efforts for Facebook IQ in North America to deliver consumer and advertising insights that can inform and inspire campaigns, including the annual Topics and Trends Report and holiday moments campaigns.• Created content and marketing activations that help advertisers better understand consumer behavior, drive more effective marketing and transform how their businesses reach people.• Delivered industry-leading thought leadership to market through integrated marketing campaigns and client presentations.

Greater New York City Area

Global B2B Marketing at Verizon Media (previously Oath)• Lead global thought leadership marketing campaigns that improve Verizon Media’s perception in the industry, deepen client relationships and generate demand for digital advertising solutions. • Develop and oversee global consumer research roadmap to support Verizon Media’s business objectives. • Created the Brand Love framework at Verizon Media, a customer-facing research initiative designed to uncover the key drivers of brand love.• Create data-driven, consumer-centric narratives that empower field marketing and sales organizations globally to lead with insights. • Present thought leadership and consumer insights at global industry events, including IAB summits and Advertising Week.

Greater New York City Area

Global trade marketing at Verizon Media (previously Oath)

Greater New York City Area

Global B2B marketing at AOL, a Verizon company

Greater New York City Area

Strategic management of content, branding and communications

Greater New York City Area

Assisted team in executing assigned responsibilities to provide marketing research services for clients. Created and presented data reviews and modeled results in order to maximize marketing ROI.

B.S., Marketing, Economics

Activities and Societies: Omicron Delta Epsilon

Master Of Business Administration (M.B.A.), Marketing, International Business

Part-Time Program

Certification In International Management, International Business, Marketing, French