Developing Go-to-Market Strategies: Collaborate with cross-functional teams to create comprehensive go-to-market strategies for new product launches and feature releases. Ensure alignment with business objectives and target audience needs.Market Analysis: Conduct thorough market research to identify trends, opportunities, and competitive landscapes. Utilize data-driven insights to inform product positioning, pricing strategies and product messaging.Messaging and Positioning:… Show more Developing Go-to-Market Strategies: Collaborate with cross-functional teams to create comprehensive go-to-market strategies for new product launches and feature releases. Ensure alignment with business objectives and target audience needs.Market Analysis: Conduct thorough market research to identify trends, opportunities, and competitive landscapes. Utilize data-driven insights to inform product positioning, pricing strategies and product messaging.Messaging and Positioning: Craft compelling messaging and positioning that resonates with target audiences. Develop clear value propositions and differentiation strategies to drive product adoption and customer loyalty.Campaign Management: Plan and execute integrated marketing campaigns across multiple channels, including app, email and other channels. Monitor campaign performance, optimize tactics, and measure results against KPIs.Product Development Guidance: Guide the product development process from discovery to launch, working closely with product managers and engineers. Lead the identification of customer table stakes and opportunities for creating delighters that exceed customer expectations. Show less

Coordination of multidisciplinary team with 8 marketing analysts, responsible for managing MDF funds and creating marketing plans from around 70 vendors in in the business verticals of retail, electronics, cloud, IoT, enterprise solutions and more..Events.Digital Marketing.Sales Campaign.Institutional Communication

Product Marketing and Growth Coordinator in All iN Marketing Cloud, Locaweb's relationship marketing unit and Locaweb Corp, enterprise business unit..Product launch strategy and new features viability.Active customer base growth and retention strategy.Analysis of product metrics like MRR, Churn and New Booking..Benchmarking of Competitors - Batle Card..MVP Drawing.Product Research and NPS.Inbound marketing.Institutional Communication

•Market research to launch new features•Definition of product launch strategies•Press office and online communications•Blog content•Digital Performance (Facebook, Youtube, Instagram, Twitter and Linkedin)

.Marketing development actions for brands such as Ambev, Coca-Cola and Google..Live marketing for lunch new products in northeast like budweiser (Ambev) and disney race.Strategic planning for special projects like Youtube Carnival, the world's largest live carnival broadcast project..Digital performance for Facebook Ads and Google Adwords.Institutional communication

-Production of guidelines and assistance in choosing materials of the largest squares in the Northeast for the Record News program.