Mayara Azevêdo
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Mayara Azevêdo Email & Phone Number

Marketing Manager | Brand Experience and High-Income Campaigns at Nubank
Location: São Paulo, Brazil 14 work roles 6 schools
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Role
Marketing Manager | Brand Experience and High-Income Campaigns
Location
São Paulo, Brazil
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Who is Mayara Azevêdo? Overview

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Quick answer

Mayara Azevêdo is listed as Marketing Manager | Brand Experience and High-Income Campaigns at Nubank, a with 10115 employees, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Mayara Azevêdo.

Mayara Azevêdo previously worked as Marketing Manager for HI Segment | Brand Experience at Nubank and Marketing Manager for PJ Segment at Nubank. Mayara Azevêdo holds Mba Marketing, Marketing from Fundação Getulio Vargas.

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Nubank

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Profile bio

About Mayara Azevêdo

Implementing strategic and tactical plans, getting ideas from paper and solving problems are some of the things that move me.In my routine, I put together marketing and technology. For this, I apply the skills that I complemented in an MBA (Fundação Getulio Vargas - FGV) with agile methodologies. Aiming good performance, I analyse KPIS, prioritize tasks, develop new features and launch new solutions to the consumer. Currently, I work at Nubank - specifically in the PJ segment to launch and increase the adoption of features and add-ons related to the corporate account.But this not all about me. Curiously, I started to develop my management skills for marketing products in the biggest popular party of the world: the carnival of Salvador. Working for AmBev, Google and Coca-Cola I could learn how to manage complex scenarios and jump quickly from strategy to operation. If you want know me more and and exchange some ideas, feel free to contact me! :)

Listed skills include Marketing Social, Publicidade, Marketing Digital, Jornalismo, and 24 others.

Current workplace

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Nubank
Nubank
Marketing Manager | Brand Experience and High-Income Campaigns
São Paulo, SP, BR
Website
Employees
10115
AeroLeads page
14 roles

Mayara Azevêdo work experience

A career timeline built from the work history available for this profile.

Marketing Manager | Brand Experience And High-Income Campaigns

São Paulo, Sp, Br

Marketing Manager For Hi Segment | Brand Experience

Current

São Paulo, Brasil

Jul 2024 - Present

Marketing Manager For Pj Segment

São Paulo, Brasil

Developing Go-to-Market Strategies: Collaborate with cross-functional teams to create comprehensive go-to-market strategies for new product launches and feature releases. Ensure alignment with business objectives and target audience needs.Market Analysis: Conduct thorough market research to identify trends, opportunities, and competitive landscapes. Utilize data-driven insights to inform product positioning, pricing strategies and product messaging.Messaging and Positioning:… Show more Developing Go-to-Market Strategies: Collaborate with cross-functional teams to create comprehensive go-to-market strategies for new product launches and feature releases. Ensure alignment with business objectives and target audience needs.Market Analysis: Conduct thorough market research to identify trends, opportunities, and competitive landscapes. Utilize data-driven insights to inform product positioning, pricing strategies and product messaging.Messaging and Positioning: Craft compelling messaging and positioning that resonates with target audiences. Develop clear value propositions and differentiation strategies to drive product adoption and customer loyalty.Campaign Management: Plan and execute integrated marketing campaigns across multiple channels, including app, email and other channels. Monitor campaign performance, optimize tactics, and measure results against KPIs.Product Development Guidance: Guide the product development process from discovery to launch, working closely with product managers and engineers. Lead the identification of customer table stakes and opportunities for creating delighters that exceed customer expectations. Show less

Jan 2023 - Jul 2024

Pmm | Product Marketing For Pj Account

São Paulo, Brasil

Aug 2022 - Dec 2022

Pmm | Product Marketing For Pj Business Card

São Paulo, Brasil

Oct 2021 - Aug 2022

Product Marketing Coordinator

São Paulo Area, Brazil

Coordination of multidisciplinary team with 8 marketing analysts, responsible for managing MDF funds and creating marketing plans from around 70 vendors in in the business verticals of retail, electronics, cloud, IoT, enterprise solutions and more..Events.Digital Marketing.Sales Campaign.Institutional Communication

Dec 2018 - Oct 2021

Marketing Product And Growth Coordinator

São Paulo Area, Brazil

Product Marketing and Growth Coordinator in All iN Marketing Cloud, Locaweb's relationship marketing unit and Locaweb Corp, enterprise business unit..Product launch strategy and new features viability.Active customer base growth and retention strategy.Analysis of product metrics like MRR, Churn and New Booking..Benchmarking of Competitors - Batle Card..MVP Drawing.Product Research and NPS.Inbound marketing.Institutional Communication

Sep 2017 - Dec 2018

Senior Marketing Analyst

São Paulo E Região, Brasil

•Market research to launch new features•Definition of product launch strategies•Press office and online communications•Blog content•Digital Performance (Facebook, Youtube, Instagram, Twitter and Linkedin)

Jul 2015 - Sep 2017

Marketing Product And Growth Coordinator

São Paulo E Região, Brasil

Sep 2017 - Dec 2018

Junior Marketing Analyst | Planner And Digital

Salvador E Região, Brasil

.Marketing development actions for brands such as Ambev, Coca-Cola and Google..Live marketing for lunch new products in northeast like budweiser (Ambev) and disney race.Strategic planning for special projects like Youtube Carnival, the world's largest live carnival broadcast project..Digital performance for Facebook Ads and Google Adwords.Institutional communication

Aug 2012 - Jun 2015

Journalist

Salvador, Bahia

-Production of guidelines and assistance in choosing materials of the largest squares in the Northeast for the Record News program.

Feb 2011 - Jul 2012

Internal Communications Intern

Salvador E Região, Brasil

Mar 2010 - Feb 2011
Team & coworkers

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6 education records

Mayara Azevêdo education

Summer Course - International Management & Marketing, Marketing Internacional And Management

Summer course in London

Graduação Em Comunicação Social, Social Communication - Journalism

Activities and Societies: PR Manager at Produtora Júnior

Education record

Instituto Social Da Bahia
FAQ

Frequently asked questions about Mayara Azevêdo

Quick answers generated from the profile data available on this page.

What company does Mayara Azevêdo work for?

Mayara Azevêdo works for Nubank.

What is Mayara Azevêdo's role at Nubank?

Mayara Azevêdo is listed as Marketing Manager | Brand Experience and High-Income Campaigns at Nubank.

Where is Mayara Azevêdo based?

Mayara Azevêdo is based in São Paulo, Brazil while working with Nubank.

What companies has Mayara Azevêdo worked for?

Mayara Azevêdo has worked for Nubank, Ingram Micro, Locaweb, All In Marketing Cloud, and Nova Conteúdo.

Who are Mayara Azevêdo's colleagues at Nubank?

Mayara Azevêdo's colleagues at Nubank include Esmeralda Altamirano Rangel, Rafael Goncalves, Lucas Ninaut, Bruno Gori Valiate, and Rayssa B..

How can I contact Mayara Azevêdo?

You can use AeroLeads to view verified contact signals for Mayara Azevêdo at Nubank, including work email, phone, and LinkedIn data when available.

What schools did Mayara Azevêdo attend?

Mayara Azevêdo holds Mba Marketing, Marketing from Fundação Getulio Vargas.

What skills is Mayara Azevêdo known for?

Mayara Azevêdo is listed with skills including Marketing Social, Publicidade, Marketing Digital, Jornalismo, Marketing, Social Media, Facebook Marketing, and Marketing Communications.

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