Mayara Bete Bernardo Email & Phone Number

São Paulo, Brazil

São Paulo, Brasil

São Paulo, São Paulo, Brazil

• Expertise in marketing strategy planning and leadership in the execution of digital, events, public relations, and influencer marketing initiatives.• Monitor business performance and brand image (Nielsen, Brand Tracker, sell-in/sell-out, P&L), as well as campaign and media metrics.• Management and monthly analysis of marketing budget, control, and forecast report. • Lead the VAP (Value Added Pack) process from planning to execution with the responsible cross-function team•… Show more • Expertise in marketing strategy planning and leadership in the execution of digital, events, public relations, and influencer marketing initiatives.• Monitor business performance and brand image (Nielsen, Brand Tracker, sell-in/sell-out, P&L), as well as campaign and media metrics.• Management and monthly analysis of marketing budget, control, and forecast report. • Lead the VAP (Value Added Pack) process from planning to execution with the responsible cross-function team• Collaborate and support the Trade Marketing and Sales team in activations for On, Off, and E-premise.• Jack Flavors Brand Stewart, ensuring that all teams apply design and identity principles appropriately, also training partners when necessary.• Coordination of regional expansion activities and processes for Jack Fire and Jack Apple. Show less

São Paulo Area, Brazil

• Management of On/Offline campaigns, fairs, book launches, products, and institutional events.• Interface with agencies, suppliers, distributors and sales channels.• Content creation for social media and blog, inbound marketing strategies, CRM, and relationship with influencers focused on neuropsychology, education and neuroscience.• Management of activities and coordination of the intern's demands.• Budget control.

São Paulo, Brasil

Dedicated only for Hewlett Packard Brasil.• Coordination and support in B2B and B2C activities, including e-mail segmentation strategy (e-CRM) according to the customer's lifecycle.• Incentive marketing campaigns and rewards programs execution.• HP Brand Stewart, ensuring the correct brand elements execution.• Monitor, manage and verify campaign results for internal sales teams and reseller channels.• Support to budget control and contracted vs. realized to ensure… Show more Dedicated only for Hewlett Packard Brasil.• Coordination and support in B2B and B2C activities, including e-mail segmentation strategy (e-CRM) according to the customer's lifecycle.• Incentive marketing campaigns and rewards programs execution.• HP Brand Stewart, ensuring the correct brand elements execution.• Monitor, manage and verify campaign results for internal sales teams and reseller channels.• Support to budget control and contracted vs. realized to ensure better account profitability. Show less

São Paulo, Brasil

Wanted is a small agency focused on transmedia, brand culture and storytelling.As a newly opened company at the time, in addition to organizing work processes, planning and creation, in this role I served clients such as: Novapontocom (Ponto Frio, Casas Bahia, Extra); Bossa Nova Films; Endeavor/Plug me; Clothing brands (Shorts CO; Olook Online Shop) and others.

Vila Madalena

As an account executive, I was responsible for the creative briefings, demand coordination with creation, planning, media, and other departments, effective participation in advertising campaigns (BTL/ATL), endomarketing activities, CRM, POS materials, social media, branding. Direct contact with customers from different segments, such as:• Bradesco (Bank) • Tetra Pak (food packages)• Terraço Itália (restaurant)• ZF do Brasil (automotive products)• Konami - PES 2013… Show more As an account executive, I was responsible for the creative briefings, demand coordination with creation, planning, media, and other departments, effective participation in advertising campaigns (BTL/ATL), endomarketing activities, CRM, POS materials, social media, branding. Direct contact with customers from different segments, such as:• Bradesco (Bank) • Tetra Pak (food packages)• Terraço Itália (restaurant)• ZF do Brasil (automotive products)• Konami - PES 2013 (games). Show less

Vila Madalena

Customer service and support to coordinate the execution of campaigns within the agency, with the departments of planning, creation, graphic production. Focus on incentive campaigns, endomarketing, BTL, and ATL projects.Clients:• Bradesco Bank (Institutional and other products, Bradesco Foundation)• Lillo do Brasil.

Jabaquara

- Sourcing out new prospective clients through market research, mainly in hotel and university segment;- Supporting the sales manager, doing the back office and commercial tasks;;- Customer relationship and services feedback.

São Caetano Do Sul

Responsible for company's E-commerce, e-mkt creation and shots, ads in magazines, strategies and sales promotions, contact and customer service, assistance in fairs and events.

Digital Business - Mba, Business, Marketing., 9,5

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Post-Graduation, Strategic Marketing

Graduated, Social Communications - Advertising And Publicity