Mayara Bete Bernardo Email & Phone Number

São Paulo, Brazil

São Paulo, Brasil

São Paulo, São Paulo, Brazil

• Expertise in marketing strategy planning and leadership in the execution of digital, events, public relations, and influencer marketing initiatives.
• Monitor business performance and brand image (Nielsen, Brand Tracker, sell-in/sell-out, P&L), as well as campaign and media metrics.
• Management and monthly analysis of marketing budget, control, and forecast report.
• Lead the VAP (Value Added Pack) process from planning to execution with the responsible cross-function team
• … Show more
• Collaborate and support the Trade Marketing and Sales team in activations for On, Off, and E-premise.

São Paulo Area, Brazil

• Management of On/Offline campaigns, fairs, book launches, products, and institutional events.
• Interface with agencies, suppliers, distributors and sales channels.
• Content creation for social media and blog, inbound marketing strategies, CRM, and relationship with influencers focused on neuropsychology, education and neuroscience.
• Management of activities and coordination of the intern's demands.
• Budget control.

São Paulo, Brasil

• Dedicated only for Hewlett Packard Brasil.
• Coordination and support in B2B and B2C activities, including e-mail segmentation strategy (e-CRM) according to the customer's lifecycle.
• Incentive marketing campaigns and rewards programs execution.
• HP Brand Stewart, ensuring the correct brand elements execution.
• Monitor, manage and verify campaign results for internal sales teams and reseller channels.
• Support to budget control and contracted vs. realized to ensure… Show more Dedicated only for Hewlett Packard Brasil.

São Paulo, Brasil

Wanted is a small agency focused on transmedia, brand culture and storytelling.As a newly opened company at the time, in addition to organizing work processes, planning and creation, in this role I served clients such as: Novapontocom (Ponto Frio, Casas Bahia, Extra); Bossa Nova Films; Endeavor/Plug me; Clothing brands (Shorts CO; Olook Online Shop) and.

Vila Madalena

• As an account executive, I was responsible for the creative briefings, demand coordination with creation, planning, media, and other departments, effective participation in advertising campaigns (BTL/ATL).
• Bradesco (Bank)
• Tetra Pak (food packages)
• Terraço Itália (restaurant)
• ZF do Brasil (automotive products)
• Konami - PES 2013… Show more As an account executive, I was responsible for the creative briefings, demand coordination with creation, planning, media, and other departments, effective participation in advertising.

Vila Madalena

• Customer service and support to coordinate the execution of campaigns within the agency, with the departments of planning, creation, graphic production. Focus on incentive campaigns, endomarketing, BTL, and ATL.
• Bradesco Bank (Institutional and other products, Bradesco Foundation)
• Lillo do Brasil.

Jabaquara

- Sourcing out new prospective clients through market research, mainly in hotel and university segment;- Supporting the sales manager, doing the back office and commercial tasks;;- Customer relationship and services feedback.

São Caetano Do Sul

Responsible for company's E-commerce, e-mkt creation and shots, ads in magazines, strategies and sales promotions, contact and customer service, assistance in fairs and events.

Digital Business - Mba, Business, Marketing., 9,5

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Post-Graduation, Strategic Marketing

Graduated, Social Communications - Advertising And Publicity