Mayara Fabri Email & Phone Number

Amsterdam, NH, NL

Herzogenaurach, Bavaria, DE

• Campaign Project Management - responsible for the execution of digital projects and campaigns across all Adidas digital touchpoints for the Football and Running categories, campaigns include World Cup 2022, FC Bayern.
• Coordinating the efficient implementation of global digital campaigns, which includes initial briefings, technical and creative direction, integration and localization, user testing, and quality assurance.
• Coordinating and connecting cross-functional digital teams in various Business Units, liaison with local markets, creative and translation agencies and Global Brand teams, ensuring that the stakeholders are aligned and.
• Resolving timely strategic delivery difficulties and monitoring the cyclical delivery of essential products and brands.
• Monitoring defined success KPIs and optimizing implementations based on results and insights.
• Aligning markets activation plans and ensuring that on launch day everything is working as planned.

Stans, CH

• Building and implementing inbound and outbound marketing campaigns through multiple marketing channels that generate demand.
• Working in close alignment with sales and marketing teams, I drive the SoftwareOne value proposition and go-to-market strategy across target global accounts, delivering tailored ABM campaigns for a select group of.
• Gain market insights from countries across the world and make our offerings and communication materials more customer-centered.
• Improve market awareness by analyst reviews of the SWO value proposition and exposure to analyst reports.

• Channels: Instagram, Facebook, Spotify, Youtube. @relatocriativo
• Created and spearheaded an entrepreneurship portal with +100,000 impressions/week in social media, creating and posting contents about marketing, brand stories and entrepreneurship.
• Managed all aspects of the advertising, marketing, promotional activities for the online business including advertisement management, email promotions and search engine via Google Ads.
• Designed brand identity and marketing strategies and developed new partnerships, reaching steady sales, advertising and commissions on services and products.
• Evaluated sales performance and success of marketing campaigns with respect to company goals.
• Created a 100% online course where I teach people how to create their own professional website using Wordpress.

Stans, Nidwalden, CH

• Created, built and supervised the company's first local marketing department.
• Enhanced revenue growth 1200% by implementing new operating procedures, fostering team development, and introducing improved marketing initiatives and strategies.
• Launched and managed integrated digital marketing plans targeting B2B consumers through email, SEO, SEM, social media, PR, inbound marketing, blogs and more.
• Initiated national and international events (100+ per year) to increase sales and maintain client relationships for critical accounts, generating a pipeline of over $150M USD per year.
• Created +200 campaigns per year.
• Entrusted with attracting nearly $1M USD in marketing incentives from partners and manufacturers.

Austin, Texas, US

• Planned and executed online and offline marketing campaigns.
• Engineered partners ecosystem, attracting, training and managing, generating over $120M USD per year in pipeline for strategic accounts.
• Responsible for tracking sales metrics including lead pipelines, forecasts and revenue projections.

Redmond, Washington, US

• Launched online productivity solutions (BPOS/Office 365) in Brazil.
• Strategized marketing approach, evaluating potential market studies, success cases and metric analysis.
• Trained more than 1,000 professionals (partners) in how to migrate to the cloud, cloud computing and BPOS/Office 365 with the focus on increasing sales.
• Led sales performance and solution deployment, supporting the Microsoft subsidiary in Brazil to achieve 2nd place in the worldwide ranking of seats sold for Online Service during 2011 fiscal year.

Armonk, New York, NY, US

• Working in the Financial Mainframe and Storage Performance department.
• Conducted market research and profit-making analysis.
• Documented financial information meticulously and developed basic financial models for performance and trend analysis.
• Identified financial issues and presented analyses for evaluation by management.

Boston, MA, US

• Managed investment securities program above $100M USD.
• Controlled sales and undertook the process of issuing securities generated.

Mba - Master Of Entrepreneurship And New Business Development

Business

Bachelor Of Business Administration (B.B.A.)

Digital Marketing

Importation