Mayara Soares Silva Email & Phone Number

Belo Horizonte

- Structured and managed the new Marketing department, integrating innovative strategies and customer-centric approaches.- Implemented advanced marketing tools and processes, such as Mautic, RD Station, Looker Studio, Google Ads, and Meta Ads, to optimize results and automate campaigns.- Built and managed a specialized marketing team, promoting technical and career development.- Planned and executed communication and branding campaigns, collaborating with internal and external teams.- Developed marketing plans, conducted market research, analyzed competition, created briefs, detailed reports, and managed project timelines.- Led user acquisition strategy, focusing on conversion funnel optimization and revenue growth.- Utilized analytical tools like Google Analytics to monitor performance, identify bottlenecks, and find improvement opportunities.- Defined and managed strategies for SEO, content marketing, paid campaigns, inbound marketing, and other traffic initiatives.- Collaborated in defining the product roadmap, ensuring alignment with the company's strategic objectives.- Developed effective relationships with stakeholders, communicating progress and aligning expectations with business goals.- Implemented A/B tests and growth hacking strategies to achieve product goals.- Monitored performance metrics and proactively managed results.- Supported the board in strategic decision-making and prioritization.Results:- Launched an infoproduct generating multiple six-figure revenue in 7 days using exclusively organic media.- Launched a perpetual product with five-figure revenue in the first month.- Annual promotional campaigns resulted in up to 300% increase in monthly revenue.- Increased the share of subscriptions from 10% to 30% of the company's total revenue.

Belo Horizonte E Região, Brasil

- Planned and managed branding projects for multiple brands, including workflow, supplier management, briefing development, and scheduling.- Developed and implemented the content marketing strategy for multiple brands, covering blogs, social media, and other communication channels.- Coordinated and managed work with the Press Office, including monitoring actions and collaborating with digital influencers.- Managed performance demands of the e-commerce, focusing on optimizing workflows, deadlines, priorities, and budgets.- Supported the management of the internal team, ensuring alignment, prioritization, and strategy of team demands.- Planned and managed the department's budget, ensuring efficiency and maximizing resources.

Localidade Belo Horizonte E Região, Brasil

- Supervision, support, and execution of external and internal corporate communication projects and activities, acting as a communication link between the franchisor, franchisees, end customers, and various stakeholders, as well as interfacing with suppliers and media outlets.- Support in developing communication strategies and plans to promote institutional image and drive business.- Supervision of communication projects and activities, including team coordination and proposing solutions for sector demands.- Coordination of communication processes and work plans, monitoring schedules and action results.- Development of briefings with audience analysis and necessary information for creating communication materials.- Monitoring communication across various company channels, such as social media, websites, advertisements, internal radio, and TV.- Supervision and support in developing institutional and commercial campaigns for products and services, both online and offline, to enhance brand perception and generate results for franchises and the franchisor.- Coordination of visual identity projects and development of various materials, ensuring graphic alignment of communication.- Communication advisory and support to the franchise network, identifying needs and implementing communication actions and campaigns through sales channels, aligned with marketing projects and franchise performance.- Supervision and monitoring of press office activities, disseminating communication within the network.- Monitoring customer service inquiries via email and social media, responding to comments, questions, criticisms, and suggestions.- Interface with communication agencies and suppliers, analyzing the results of commissioned work.- Management and monitoring of the communication sector's budget and KPIs.

Belo Horizonte E Região, Brasil

- Marketing Strategies: Develop and implement strategies aligned with company objectives to increase brand visibility and promote new products, using content marketing, and digital campaigns.- Corporate Events: Organize events from planning to execution, including logistics, supplier management, and post-event evaluation to maximize impact.- Social Media Management: Create engaging content and manage platforms like Facebook, Instagram, and Blog, using metrics analysis for continuous optimization and follower engagement.- Marketing for Retailers: Develop promotional materials and coordinate B2B campaigns, providing personalized support to business clients to drive sales and strategic partnerships.- Corporate Communication: Produce high-quality corporate texts, ensuring accuracy and impact through meticulous review and editing.- Customer Relationship Management: Manage interactions with retail customers, proactively responding to inquiries, compliments, and complaints, and analyzing feedback to implement improvements.- Design Project Management: Coordinate demands between marketing and graphic design, overseeing development, review, and approval of materials to ensure consistency and visual quality.- Team Leadership: Supervise marketing assistants, assign tasks, promote collaboration, and evaluate performance to ensure operational efficiency and professional development of the team.

Belo Horizonte E Região, Brasil

- Planning, execution, and monitoring of marketing actions for institutional promotions, launches, events, among others;- Planning, execution, and monitoring of events;- Planning, writing, and management of social media: Facebook and Blog.- Copywriting for institutional pieces;- Photography for social media;- Contact with suppliers;- Planning and execution of marketing actions for wholesale and retail audiences;- Graphic design of promotional materials.

Belo Horizonte E Região, Brasil

- Customer service, interviewing, and briefing development;- Planning and execution of marketing actions for institutional promotions, events, among others;- Social media planning: development of calendar and specific scheduling for Facebook.- Contact with suppliers;- Graphic design of promotional materials;- Coordination of assistant.

Belo Horizonte E Região, Brasil

- Responsible for liaising with the Advertising Agency producing graphic promotional materials;- Contact with specific brands for subsequent contract negotiations with the shopping mall;- Creation of graphic pieces for internal communication;- Liaison with media outlets.

Belo Horizonte E Região, Brasil

Cedecom | Centro de Comunicação da UFMG- Pesquisa conceitual para desenvolvimento de peças gráficas de acordo com o briefing;- Criação gráfica de materiais variados para campanhas e eventos da UFMG.

Apoio aos núcleos de planejamento e criação:- Planejamento em comunicação- Planejamento de mídia- Criação publicitária e Design- Produção gráfica

Membro Efetivo dos Núcleos de Criação e RH.Núcleo de Criação: Criação e produção de peças gráficas online e offline e campanhas publicitárias.Núcleo de RH: Seleção de novos integrantes e gestão interna de pessoal.

Professora e Monitora de Inglês para todos os níveis.

Pós Graduação - Especialização, Design De Moda

Bacharel, Comunicação Social - Publicidade

Activities and Societies: C.R.I.A. UFMG Jr.

Bacharel, Design Gráfico

Bolsista de Projeto de Extensão (2007) pela Pró-reitoria de Extensão da UEMG (PROPEX) Projeto: "Pinhole: Um meio de levar a fotografia.