With over 15 years of diverse experience in media and marketing in the MENA region, I am driven on growth and focused on performance. I have led teams in different industries locally and remotely working on the restructuring of the brands’ strategies, customer excellence programs, content optimization, digital marketing solutions, paid ads, business development, event activations, loyalty & CRM programs and more. As digital transformation puts technology at the core of every business strategy, my role is to deploy successful metrics that will set the business forward using advanced analytical tools to understand market trends and opportunities. I am a passionate soul and a firm believer that positive attitude is what sets successful partnerships and strive throughout my career to build solid relationships with the entities I work with.