Maya Segman Email and Phone Number

- Manage project management responsibilities within the PMO based on portfolio requirements.- Lead the BD&L process and its execution.- Commercial Insights Leader: Directs the analysis of crucial commercial data to inform strategic decisions, including market trends and customer behavior. Identify and assess market opportunities.- Lead the go-to-market strategy for new products.- Implement LEX and KAE methodologies for efficient management (account management plans)- Ensure… Show more - Manage project management responsibilities within the PMO based on portfolio requirements.- Lead the BD&L process and its execution.- Commercial Insights Leader: Directs the analysis of crucial commercial data to inform strategic decisions, including market trends and customer behavior. Identify and assess market opportunities.- Lead the go-to-market strategy for new products.- Implement LEX and KAE methodologies for efficient management (account management plans)- Ensure the precise consolidation and communication of all information related to the current portfolio- Manage reporting interfaces with the regional office to track the performance of our brands.- Actively participate in executive and strategic committees (local, regional and global meetings) Show less

Lead, coordinate, and execute improvement projects and initiatives within the commercial department. - Enhancement and Automation of Processes in the Customer Service Department.- Implementation of the COVID Vaccine Contact Center- Designing Tools for Effective Management and Monitoring of Commercial Agreements- Definition and Implementation of E-commerce Project- Automation of Commercial Management Processes and Systems (Restatement, CRM)

As part of the customer experience strategy, I led and strengthened Pfizer's Patient Support Programs. This included designing the department's strategy, implementing business intelligence tools, and redesigning the support platform (CRM) to enhance patient care management. I was also responsible for managing Contact Center and Nursing Service providers associated with the programs, all while adhering to the company's rigorous Compliance standards.- Streamlining processes, database… Show more As part of the customer experience strategy, I led and strengthened Pfizer's Patient Support Programs. This included designing the department's strategy, implementing business intelligence tools, and redesigning the support platform (CRM) to enhance patient care management. I was also responsible for managing Contact Center and Nursing Service providers associated with the programs, all while adhering to the company's rigorous Compliance standards.- Streamlining processes, database parameterization, and CRM software redesign. This enables greater customer understanding and adherence through segmentation and the development of a customer log within the loyalty program.- Negotiation with program providers, leading to contract optimization and service enhancements for patient programs. Show less

- Leading and Strengthening Pfizer's Retail-Associated Patient Program by Developing Loyalty Strategies Across Various Channels.- Effective Management and Analysis of Customer Databases for Segmenting and Portfolio Management.- Efficient Budget Management and KPIs Oversight for the Department.- Creation, Definition, and Development of Pfizer's Patient Loyalty Department.- Development of CMR, KPIs, Communication Channels, and Structure.

- Monthly cash flow management: Investments and fund disbursements.- Oversight of all company's current accounts and weekly report to the board of directors- Evaluation and control of all company insurance.

• Head of the Discount Club, Caja Los Andes (around 200 contracts).• Definition and execution of the contracts strategy of the company.• In charge of the definition, execution, analysis and follow-up of the relations campaigns.• Direct work with advertising agencies and media. • Creation of several loyalty clubs and plans, based on the result of an analytical prospect segmentation analysis and the Lifecycle of the segment• Analysis of customer segments and portfolios… Show more • Head of the Discount Club, Caja Los Andes (around 200 contracts).• Definition and execution of the contracts strategy of the company.• In charge of the definition, execution, analysis and follow-up of the relations campaigns.• Direct work with advertising agencies and media. • Creation of several loyalty clubs and plans, based on the result of an analytical prospect segmentation analysis and the Lifecycle of the segment• Analysis of customer segments and portfolios (Portfolio close to 4 million affiliates) Show less

Build and developed fidelization department within the company• Analysis, creation and development of segmentation models for the client portfolio.• Development and implementation of fidelization strategies, differentiated according to prospect profile.• Analysis and follow-up of the Relations Plan.• Reports, follow-up and control of the Loyalty Team.• Coordination of studies, campaigns and activities with agencies and consultants.• Analysis and monitoring of Customer… Show more Build and developed fidelization department within the company• Analysis, creation and development of segmentation models for the client portfolio.• Development and implementation of fidelization strategies, differentiated according to prospect profile.• Analysis and follow-up of the Relations Plan.• Reports, follow-up and control of the Loyalty Team.• Coordination of studies, campaigns and activities with agencies and consultants.• Analysis and monitoring of Customer Satisfaction studies and undercover client studies. Show less

• Development of transversal projects of the organization – measurements, modeling and risk management.• Evaluation of the product's Development Cycle: Technical and financial feasibility of the business.• Current portfolio management: follow-up of the various commercial accounts and brokers.• Risk Administration: accident rate analysis of current accounts and risk projection.• Creation and modification of the models for fixing premiums (Actuarial… Show more • Development of transversal projects of the organization – measurements, modeling and risk management.• Evaluation of the product's Development Cycle: Technical and financial feasibility of the business.• Current portfolio management: follow-up of the various commercial accounts and brokers.• Risk Administration: accident rate analysis of current accounts and risk projection.• Creation and modification of the models for fixing premiums (Actuarial pricing-modeling).• Preparing and follow-up of the managers' annual budget Show less

Creation and analysis of price fixing models, for independent transport contractors for the whole country, and standardization of the tariffs charged. Duration two months.

Internship performed within the production area of wine exportation. Main responsabilities: ensure the necessary inputs for the production line to function satisfactorily, using the Kanban system, and updating the database of the types of wine to export. Duration one month.