Maya Yakobi Email & Phone Number

Israel

Tel Aviv-Yafo, Tel Aviv District, Israel

➡️ With a deep understanding of the B2C product roadmap and planning of new product launches, I translate product capabilities into simple, compelling messages that resonate with users and build awareness. ➡️ The go-to for English copy for the Product and Marketing departments, making sure everything from our in-app error messages to the web-based purchase flows are on brand and clear so that users and customers can focus on outcome, not process.➡️ Acting as the bridge between CS, Product, Sales & Marketing departments to define the messaging and positioning on products and features.➡️ Managing our automations platform (Braze), I implement campaigns from end-to-end; writing copy, defining design requirements, monitoring, and making improvements across all communication channels (email, push, in-app notifications, in-app feeds, social media posts, etc) to increasing revenue and custome retention.➡️ Updating assumptions by speaking with customers, conducting surveys and using a data-driven approach to ultimately adapt messaging and solve UX challenges.

Tel Aviv, Israel

➡️ With the expansion from B2B to B2C markets, I developed a thorough understanding of user motivations and behaviors to establish consistent messaging and product positioning across departments➡️ Conducted interviews with customers and subject matter experts to build accurate personas and present key insights to inform features and the product roadmap ➡️ Structure, monitor and improve A/B testing for both in-app and email communications to identify consumer motivations and ensure that the implications were acted upon acorsss deparments

Tel Aviv Area, Israel

➡️ Defined strategy and planning processes for nonprofit and philanthropic entities to secure funding sources and develop programming ➡️ Guided clients through successfully securing private donations exceeding $1.5+M ➡️ Proven interpersonal skills including client relationship building with oversees clients, presenting research and facilitating trainings

Boulder, Colorado, United States

➡️ Managing the social media platform strategy and content, generating opportunities and exposure for local businesses

Boulder, Colorado

➡️ Directed logistics for award-winning farmers markets engaging 150+ vendors from the agricultural, tech, public and private sectors to build strong multi-year partnerships➡️ Delivered high-quality custom experiences for hundreds of vendors and thousands of market attendees and was responsible for meeting compliance and safety regulations➡️ Implemented annual vendor application process; vetting applications, conducting interviews, assessing industry standards and guiding on-boarding processes➡️ With a deep understanding of the pain points of farmers, I organized additional events and networking opportunities to enable community partnerships to maximize revenue of our member farmers

Boulder, Colorado

State College, Pennsylvania Area

University Park, Pennsylvania

➡️ Developing and creating engaging content, including case studies, white papers, product videos, blog posts, and other assets that drive customer engagement and generate leads.

University Park, Pennsylvania

Penn State University

University Park, Pennsylvania

University Park, Pennsylvania

State College, Pennsylvania Area

Bachelor’S Degree, Sustainable Development

Focus areas: International Development and Sustainable Agriculture Minor: Anthropology

Master'S Degree, Development Economics And International Development