May Chang

May Chang Email and Phone Number

Global Marketing Campaign Orchestrator | Account Based Marketing Strategist | Demand Gen Marketer | Pipeline Generator @ CapRelo
May Chang's Location
San Francisco Bay Area, United States, United States
May Chang's Contact Details
About May Chang

Marketing professional with 15+ years' experience specializing in B2B marketing and filling the sales pipeline with quality leads that convert to wins. I specialize in account-based marketing and strategy, global campaign orchestration + execution, campaign launch project management, and digital marketing. I know how to engage buyers of SaaS, cybersecurity, AI, and cloud developer solutions from companies of all sizes and the public sector. Here are a couple of reasons that I believe make me a successful marketer!1. I am both a creative and analytical marketer which means that I care about designing marketing campaigns that are not only attractive and tell a compelling story to prospective buyers, but I also build campaigns that have measurable KPI's where I analyze campaign data to continually optimize performance to improve ROI.2. I have a reputation for building strong, dependable partnerships with sellers and product/solution teams which means before I build any campaign or implement a marketing tactic, I take the time to understand what makes products and solutions stand out from its competitors and what is a seller's ideal customer profile that will result in higher lead conversions.3. I am fun to work with and always open to listen and learn from others. Most importantly, I am not afraid to try and test out a new marketing tactic, offer, or idea at least once!

May Chang's Current Company Details
CapRelo

Caprelo

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Global Marketing Campaign Orchestrator | Account Based Marketing Strategist | Demand Gen Marketer | Pipeline Generator
May Chang Work Experience Details
  • Caprelo
    Senior Director Of Marketing
    Caprelo Apr 2024 - Present
    Sterling, Virginia, Us
    Developing the marketing strategy for corporate mobility management services while managing lead generation and brand awareness campaigns, initiatives, social presence that impact present and new product service offerings.
  • Google
    Sr. Account Based Marketing & Global Demand Gen Campaigns Strategist
    Google Nov 2022 - Nov 2023
    Mountain View, Ca, Us
    Orchestrate and execute integrated marketing campaigns to generate quality leads that increase lead conversion and pipeline opportunities for Google Cloud cybersecurity solutions.Responsible for managing, measuring, and optimizing multi-channel campaign development through the orchestration of a variety of tactics across the buyer's journey including, content syndication, personalized ABM emails and campaign landing pages, virtual events, CXO roundtables, 3rd party media and social advertising campaigns, and field sales campaigns.Working collaboratively with sales and global campaign teams to develop a cohesive, multi-channel ABM strategy and partnering with regional field marketing to implement field sales campaigns.
  • Mandiant (Now Part Of Google Cloud)
    Sr. Account Based Marketing Campaign Strategist
    Mandiant (Now Part Of Google Cloud) Jan 2022 - Nov 2022
    Mountain View, California, Us
    Working collaboratively with sales and global campaign teams to develop a cohesive, multi-channel ABM strategy and partnering with regional field marketing to implement one-to-many, one-to-few, and one-to-one field sales campaigns.
  • Everbridge
    Sr. Manager, Abm Campaigns - Xmatters, An Everbridge Company
    Everbridge May 2021 - Dec 2021
    Boston, Massachusetts, Us
    Responsible for developing ABM go-to-market strategy including partnering with sales leaders to identify ICP and target account lists, and building one-to-many, one-to-few, and one-to-one ABM campaigns.Build integrated marketing campaigns that breathe new life, increase prospect engagement, and generate new pipeline opportunities within target prospect and customer upsell accounts.
  • Xmatters, Inc
    Sr. Manager, Abm Campaigns (Now Part Of Everbridge)
    Xmatters, Inc Mar 2020 - Dec 2021
    San Ramon, Ca, Us
    Responsible for developing ABM go-to-market strategy including partnering with sales leaders to identify ICP and target account lists, and building one-to-many, one-to-few, and one-to-one ABM campaigns.Build integrated marketing campaigns that breathe new life, increase prospect engagement, and generate new pipeline opportunities within target prospect and customer upsell accounts.
  • Poly
    Sr Manager, Global Campaigns, Integrated Marketing (Company Rebranded)
    Poly Mar 2019 - Jan 2020
    Santa Cruz, California, Us
    Create and orchestrate the development of integrated marketing campaigns across a multitude of marketing channels that support Poly's business priorities, marketing strategy and sales pipeline objectives.*Plantronics and Polycom are now together as Poly.
  • Polycom
    Senior Manager, Global Integrated Marketing Campaigns
    Polycom Jan 2019 - Feb 2019
    San Jose, California, Us
    Responsible for building global campaigns that generate demand and lead to pipeline and revenue growth in Americas, EMEA and APAC.
  • Polycom
    Senior Campaign Manager - Digital Marketing
    Polycom Jan 2017 - Dec 2018
    San Jose, California, Us
  • Polycom
    Senior Manager, Enterprise Field Marketing
    Polycom Oct 2015 - Dec 2016
    San Jose, California, Us
    Responsible for generating leads focused on filling middle to bottom of the sales pipeline funnel through the development of integrated marketing strategies and programs, including the end-to-end management of industry events, outbound email and content creation, digital marketing, and social media campaigns.
  • Thomson Reuters
    Director Of Marketing, Onesource Indirect & Property Tax
    Thomson Reuters Jan 2010 - May 2015
    Toronto, On, Ca
    Managed the marketing strategy, development, execution, and budget for lead generation programs in support of tax and financial accounting software businesses.
  • Sabrix
    Marketing Programs Manager
    Sabrix May 2004 - Dec 2009
    Carrollton, Tx, Us
    Major contributor to start-up company's transition from traditional direct mail marketing and telemarketing to an integrated and automated online campaign marketing strategy. Within 5 years, elevated Marketing function resulting in a 35% marketing influence in sales pipeline revenue.Pioneered the inauguration of company's annual users conference.Company was acquired by Thomson Reuters in 2009 where I subsequently joined.
  • Peoplesoft
    Alliance Marketing Manager / Industry Marketing Manager
    Peoplesoft Jan 2000 - Jun 2003
    Austin, Texas, Us
    Joint marketing program execution promoting PeopleSoft's CRM and Financial software offerings with hardware, independent software vendors, and consulting partners.Influenced $15M in revenue in FY2002.Developed sales collateral and media kits for events and industry trade shows.

May Chang Skills

Demand Generation Account Management Analytics Business Development Business Intelligence Crm Cloud Computing Cross Functional Team Leadership Email Marketing Enterprise Software Lead Generation Management Marketing Marketing Automation Marketing Strategy New Business Development Product Management Product Marketing Professional Services Saas Sales Enablement Sales Process Solution Selling Start Ups Strategic Partnerships Strategy

May Chang Education Details

  • University Of California, Davis
    University Of California, Davis
    Chemical Engineering

Frequently Asked Questions about May Chang

What company does May Chang work for?

May Chang works for Caprelo

What is May Chang's role at the current company?

May Chang's current role is Global Marketing Campaign Orchestrator | Account Based Marketing Strategist | Demand Gen Marketer | Pipeline Generator.

What is May Chang's email address?

May Chang's email address is ma****@****ant.com

What is May Chang's direct phone number?

May Chang's direct phone number is (800) 765*****

What schools did May Chang attend?

May Chang attended University Of California, Davis.

What skills is May Chang known for?

May Chang has skills like Demand Generation, Account Management, Analytics, Business Development, Business Intelligence, Crm, Cloud Computing, Cross Functional Team Leadership, Email Marketing, Enterprise Software, Lead Generation, Management.

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