• Build and execute marketing strategy for events as well as design and implement clientele digital campaigns• Chart the course for engaging digital marketing across all platforms such as Facebook paid advertising, Google Adwords, and Website usability.• Direct E-Commerce platform with over 1,000 SKUs for bi-annual pre-order sales.• Manage social media campaigns across various platforms • Build collaborative relationships with the internal and external teams to ensure that event campaigns are planned and executed using the appropriate key online & offline channels.• Deliver on end-to-end campaign implementation and budget management.• Create engaging concepts and monitor creative direction for marketing collaterals • Secure key marketing partnerships

• Developed and delivered on focused marketing strategies to maximize brand impact• Consistently achieved an increase in sales revenue through implementation of online marketing campaigns, social media, content and promotional mechanics.• Conceptualized and managed the complete redesign and rebranding of Gryphon Tea Company’s new eCommerce site using Magento shopping cart platform.• Piloted a subscription program aimed at expanding the company’s global reach through a redesign of the fulfillment package focusing on reducing shipping costs for both consumers and company.• Spearheaded the integration of a new Pantry catalog which increased customers’ average order value through curation of artisanal items including coffee, jam and other condiments to complement the existing orders.• Reduced payment delays from partners through the implementation of an eCommerce B2B wholesale program with the option of online ordering.• Implemented a loyalty program and triggered email marketing program to increase customers’ lifetime value and encourage user engagement.

• Designed a marketing strategy for the first digital community dedicated to local shopping across fashion, gifts and home-wares with listings, participation, editorial reviews, and advice on local shops and brands across South-East Asia and beyond.• Solicited new business through the development of PR relations, brand awareness, and marketing initiatives.• Orchestrated event launches, media kits, press releases and other editorial literature.

• Conceptualized and brought to life an online children’s boutique which provides handmade children’s apparel to the local market and promotes awareness, education and appreciation for the art of sewing.• Analyzed market trends and conducted consumer research to inform the marketing strategy.• Drove the day to day operations, made key decisions, and defined goals & strategies.• Aligned resources to achieve business priorities with a limited budget.• Built sustainable relationships with clients • Implemented brand awareness and marketing strategy including product launches and key event campaigns.• Evaluated online retailing as well as secured retail store distribution at prime locations.

• Drove the development of new products from conception through to launch for a marketing consultancy firm which supports the direct distribution of clients’ products in North-East Asia.• Applied expertise in price and media testing, goal setting, promotion mechanics, sales projection and rollout.• Spearheaded the shift of core operational activities overseas to reduce the overall operational costs in Singapore.• Conducted in-depth campaign analysis which optimized product exposure channels and drove experiential and measurable business transformation.• Forged trusting relationships with internal and external partners to managing full supply chain of logistics with partners across Japan.• Developed, implemented and executed marketing campaigns to recruit, retain and improve customer LTV.