Leads a high-performing team of producers to manage the Good Morning America Digital video team.Strategically plans and executes mobile-first storytelling initiatives, resulting in a growth in the core audience across all platforms.Spearheads the creation of a first-of-its-kind e-commerce video offering, driving revenue growth and brand engagement.Receives the first-ever Peabody Award in Digital's 25-year history, recognizing excellence in content innovation and storytelling.Fosters a collaborative team environment, excelling in driving numbers, creating sponsored and branded videos, and producing award-winning longer-form content.Collaborates cross-functionally with marketing, sales, and editorial teams to drive partnerships and ensure brand consistency.Streamlines workflows, implements efficient processes, and manages budgets effectively to optimize resource allocation and maximize ROI.Champions a cohesive brand voice and social-first campaigns in collaboration with the social team, fostering influencer and celebrity partnerships.

Elevated client engagement strategies by developing bespoke concepts for Fortune 500 clients, resulting in the retention of six-figure clients.Collaborated with the Creative Director to innovate graphics packages and video structures, maintaining industry leadership and enhancing brand offerings.

Played a pivotal role in establishing the global digital network, contributing to the brand's distinct storytelling style and identity.Conceptualized and executed unique storytelling approaches, directing award-winning documentaries and producing over 300 short-form documentaries covering diverse topics.

ABC News is one of America’s most trusted sources for breaking news and is home to America’s most watched morning news show. Asher worked in the Marketing and Creative Department which created all promotional and in- show content spanning across all ABC News. He rose fast through the ranks, and created one of a kind promotional spots that helped to elevate the brand.

Digital Archive Assistant- Digital Media Center ​​​New York, NY​ July 2010 – December 2011• Captured tapes on Umatic, Beta, and XD from the News tape library for use of all of ABCNEWS and for purchase through Video Source for prospective clients• Color corrected, audio corrected, and light edited videos• Logged information about digitized tapes into ABC internal database MARS• Worked closely with IBM Global services to ensure best video quality• Researched and screened tapes for the internal database• Managed all media files that I have created• Trouble shot with clients regarding various footage related issues• Extensive usage of Avid

Preservation Associate/ Assistant Editor​​New York, NYSeptember 2007- July 2010• Captured all tapes• Worked closely with producer to edit tapes for use of all of ABCNEWS• Worked extensively with Avid News cutter, Microsoft office• Answered phones, and organized weekly conference calls