Mayed Alrayssi Email & Phone Number

Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates

• Led a cross-functional marketing team, overseeing performance, task distribution, and project management to achieve strategic goals and exceed KPIs.• Developed a collaborative team environment, driving innovation and creativity to develop and execute successful marketing campaigns.• Conducted regular team reviews, offering feedback and coaching to improve skills and enhance team performance.• Directed the creation and implementation of integrated marketing campaigns across multiple channels, including digital, print, TV, and social media, achieving measurable business growth.• Collaborated with stakeholders to define brand messaging, campaign goals, and target audience, aligning marketing efforts with business objectives.• Increased brand visibility and engagement by leveraging data-driven strategies and market insights.• Managed brand identity across all touchpoints, ensuring consistency in communication, positioning, and visual design.• Oversaw the development of engaging content, including press releases, TV promos, and digital assets, to support brand objectives and campaigns.• Led rebranding initiatives and ensured successful rollouts across multiple platforms.• Developed and tracked key performance indicators (KPIs) for campaigns, optimizing strategies based on real-time data and analytics.• Increased app downloads by 5-7% and grew social media following across platforms through targeted engagement strategies.• Delivered detailed post-campaign performance reports, providing actionable insights to improve future marketing efforts.• Managed marketing budgets, ensuring cost-effective allocation of resources to maximize return on investment (ROI).

Abu Dhabi, United Arab Emirates

Ensured success by managing comprehensive advertising and marketing strategies, including resource allocation management, relationship building, and budget forecasting.Coached and influenced the broadcasting team during decision-making processes, to ensure that marketing strategy is consistent with the brand strategy and support all initiatives of key stakeholders.Developed an accurate approach to measure all marketing objectives by providing important reports and delivering them promptly to all key stakeholders to support decision-making and plans.Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information, and databases to maximize outreach.Managed the organization's social media presence by vetting all posts from the digital & content team before being uploaded.Prepared the annual budget for specific brands and monitored budget performance and disbursement against budget targets.

Abu Dhabi, United Arab Emirates

Managed all human resource documentation, including new hire letters, employee contracts, and corporate policies and procedures.Expedited Tawteen and security clearances for new joiners for permanent employees in the headquarters.Conducted SAPI audit (System and Process Installation) for offshore projects in the North Sea in operations.Initiated Eighty Event for students in the UK taking them through TAQA career opportunities and employing 7 prospects from the event.

Bachelor’S Degree, Human Resource Management And Minor In Marketing Management

Diploma Of Commerce