I have passion, integrity, and the drive to get things done• Sixteen years of experience in Commercial, Marketing and e-Commerce, currently I’m the Head of E-commerce and OTA (Online travel agencies) for USA, Canada and Colombia markets, responsible for the entire online portfolio (direct and indirect) of Emirates with the objective to deliver online revenue, managing distribution and with experience leading teams with regional and remote offices in a Head Office environment.• Excellent analytical skills, insight generation, COS, ROI/ROAS driven, profitability, focus on conversion, website optimization, A/B and multivariate testing, UX/UI, segmentation and personalization.• Deep understanding of all stages of effective cross-channel Marketing strategy (online and offline), from planning to execution; OOH, ATL, SEO/SEM, video, email, display, affiliate marketing, mobile, social media.• Outstanding project management skills, business development and problem-solving skills.• Native Spanish speaker; full working proficiency in English.• Computer savvy: full suite of Microsoft products; Web analytics (Google Analytics, Adobe Analytics, Mixpanel); Agile methodologies (daily scrums); Project Management tools (Jira; Kanban tool; Basecamp; Teamwork); Optimization tools (Google Optimize); Behavior/UX tools (Hotjar); (Google tools (Google Travel Analytics Centre, Google Data Studio, Adwords, Search console); CBI MicroStrategy; SQL; Power BI; Data Visualization; Modelling; CMS (Wordpress, Adobe Experience Manager, TeamSite & SDL Tridion); Salesforce Commerce.